Exhibition & Seminars: 17 & 18 June 2025
Sheikh Maktoum Hall, DWTC, Dubai
Awards: 19 June 2025
Madinat Arena, Madinat Jumeirah, Dubai
Exhibition & Seminars: 17 & 18 June 2025
Sheikh Maktoum Hall, DWTC, Dubai
Awards: 19 June 2025
Madinat Arena, Madinat Jumeirah, Dubai
Middle East Event Show | The Premier B2B Expo for the Events Industry
Connect with top 5000+ event professionals, suppliers, and innovators! This must-attend trade exhibition is your gateway to cutting-edge event technology solutions, networking, and insights for next-level events and brand activations.
The Middle East Event Awards 2025 shortlist is out!
These standout individuals, teams, and organisations are redefining excellence across the region’s event industry. Be part of the celebration at the Awards Ceremony on 19 June 2025, at Madinat Jumeirah, Dubai. Book your table now!
Region's Leading MICE & Live Events Exhibition
- 5,000+ Industry Leaders. Network with top stakeholders and decision-makers shaping events in Dubai, Saudi Arabia, and the Middle East.
- 100+ Innovative Exhibitors. Explore cutting-edge event technology and solutions that will transform your Middle East events.
- 60+ Free Expert Sessions from 70+ Global Speakers. Explore AI, VR, sustainability, and event tech with actionable insights.
- Dominate the Middle East’s $50B+ Events Market. Gain the tools, trends, and connections to lead the industry’s future of the region’s events industry.
- Prestigious Awards Night. Celebrate excellence in an exclusive gala for event professionals.
Access Expert-Led Free Seminars & Workshops
Join 60+ complimentary sessions led by global experts and industry pioneers. Explore the latest strategies in event planning, tech innovation, and experience design.
Catalysts of Change: Transforming the Middle East’s Live Events Industry
Smart Cities & Event Tech: Leveraging Innovation to Redefine the Events Landscape
Unified Vision: Collaborating for the Growth of the UAE's Events Sector
Diversity Drives Growth: The Real Power of DE&I in the UAE Events Industry
Green Visions for a Greener Future: Sustainable Events in the Middle East
Data-Driven Personalization: Enhancing Attendee Engagement at Events
Meet Events Industry Pioneers at #MEES2025
Hear from 70+ global and regional leaders shaping the future of MICE and live events. From creative directors and CEOs to production experts, these speakers bring real-world insights and bold innovation to the MEES stage.
Three Days of Innovation, Insights, and Inspiration
EXHIBITION
Meet 5,000 of the most influential event professionals and connect with 70+ top-tier companies at the Middle East's largest dedicated events industry exhibition. This is your opportunity to discover innovative event technologies, form strategic partnerships, and access everything needed to succeed in the region's booming Middle East events industry. As an exhibitor, you'll gain direct access to qualified buyers actively seeking your solutions.
FREE SEMINARS
Learn from 70+ industry leaders across 60+ complimentary seminar sessions and workshops. Our expert-led program delivers practical knowledge on the most critical topics including AI-driven event personalization, metaverse integration, and sustainable event strategies. With over 20 hours of premium educational content, you'll gain the insights needed to future-proof your business.
AWARDS
Join the Middle East's most prestigious events industry gathering brings together top professionals to honour outstanding achievements across venues, agencies and technology innovators. Join this exclusive evening of recognition and high-level networking, with limited tables now available.
5000+
Event Industry Professionals
100+
Exhibitors & Event Suppliers
60+
Free Seminars & Workshops
70+
Regional & Global Speakers
40+
Countries Represented
Championing Sustainability in the Events Industry
We’re committed to making the Middle East Event Show a leader in event sustainability, eco-friendly practices, and social responsibility. Our approach sets new benchmarks for green events in the Middle East, empowering the industry to lead with purpose.
- Curating content on sustainability & impact on the Events Industry
- Carefully designing the feature areas to minimise the level of waste generated
- Minimising the level of single-use plastic at the event
- Digitalizing event collaterals, reducing paper wastage
- Reducing carbon emissions through smarter logistics
- Supporting accessibility, wellbeing, and community inclusion
Why MEES 2025 is the Year's Most Critical Investment for Events Industry Professionals
The events market in the Middle East & Africa is expected to grow from $53.63 billion in 2022 to $76.67 billion by 2028, with an annual growth rate of 6.1%. MEES serves as your gateway to this booming booming business events industry.
MEES stands alone as the Middle East’s exclusive platform uniting live and MICE event suppliers under one roof. This unique focus attracts a targeted audience of qualified buyers—no casual browsers, only decision-makers actively seeking solutions to elevate their events.
An Events Show that Keeps Growing
With visitor numbers rising year after year, including a significant 12% increase in 2024, MEES has solidified its place as the Middle East’s must-attend event industry gathering. This growth reflects the tangible value attendees consistently discover: game-changing suppliers, actionable insights, and connections that drive business forward.
We meticulously vet every exhibitor and session to ensure your time delivers maximum ROI. Unlike broader trade shows, MEES eliminates the noise with every conversation and product showcase holds genuine potential for your business.
True Regional Hub of the Middle East Events Industry
With over 40 countries represented, MEES draws the widest cross-section of Middle Eastern event professionals. This regional reach creates unique opportunities to expand your network beyond local markets and tap into the full potential of the Gulf’s booming events sector.
For attendees, no other event delivers this density of relevant suppliers and peers in just two days.
For exhibitors, this concentrated access to qualified buyers is unmatched by any other platform.
Register Now to take part in this incredible event!
Unveil Innovation and Grow Your Brand
Maximise your ROI with unrivalled promotional opportunities at the Middle East Event Show (MEES) 2025. Explore valuable partnership opportunities to help promote your business and engage with over 5,000 event professionals, including decision-makers from marketing, PR, production, technology, venue management sectors and entertainment industry.
Elevate your brand and be part of this amazing show designed for event professionals. Whether you're an event technology provider, brand activation agency, or event service supplier, MEES offers the perfect platform to build awareness, drive visibility, and generate high-quality leads within the Middle East's dynamic events industry.
Lights, Camera, Subscribe!
Fatima A
Book Editor
Wow! The 16th Middle East Event Show was absolutely phenomenal! I walked away with my head spinning with fresh ideas and a notebook full of connections. Attending an event where 4,500+ industry professionals from all across the Middle East was a game-changer.
