Agenda - Middle East Event Show - Seminar Agenda - Day One

Showing 2 of 2 Streams

Main Stage

Seminars Stage

11:30 - 12:15Panel Discussion

Built to Last: Resilience as the Events Industry's New Standard

Benoit Honnart - CEO, THA By Armonia
James Payne - Acting CEO & CFO, Electra
Nancy Ozbek - General Manager - Mall Division, Sharaf Group

12:45 - 13:30Panel Discussion

National Visions & Mega Events: Driving Economic & Cultural Impact

Sara Essa - Presenter, Commentator * Voice Over, Sara Essa
JX Paulin - Director of Development & Client Services, Electra
Nowshir Engineer - CEO, SM Productions Events LLC
Zeeshan Sajid Amin - Head of Growth, Medialinks

13:40 - 14:10Keynote

The AI-Proof Industry? Why Events Might Be Technology's Biggest Blind Spot

Azza Hegazi - Head of Global Experiences - MENA, Snapchat
Tala Abu Taha - Chief Public Affairs Officer, Viola Communications
Walid Faza - Chief Operating Officer, Tangents

14:25 - 15:10Panel Discussion

The Gulf Rivalry and the MICE Opportunity: How UAE and KSA Are Reshaping the Regional Events Map

15:15 - 16:00Panel Discussion

The Middle East Live Boom: Sports & Entertainment as Growth Engines

Katie Cuthbert - Vice President, Commercial, LIVE·TEAM
Ellie Fleming - Head of Sport Development, Coca-Cola Arena

16:15 - 17:00Panel Discussion

Rebuilding the Chain: Supply, Sourcing, and the Road Ahead

Mukhles Odeh - CEO, Pyxis
Steve Theivendrarajah - Group Portfolio Director, Event Production Show

17:05 - 17:35Keynote

Ras Al Khaimah Rising: The Power of Events in Destination Development

17:40 - 18:25Keynote

Human to Human: What the Industry Is Really Thinking

Enrico Gallorini - Co-Founder & CEO, GRS Research & Strategy

18:30 - 19:15Panel Discussion

Creators, Communities & the Future of Engagement

Shaikh Fahad - Marketing Manager, MCH Global

11:30 - 12:15Panel Discussion

Viral Events: Designing Experiences That Travel the World

Shéa Bennett - Strategy Director, Identity Middle East
Ninoshka Cardoz - Associate Creative Director, MCH Global
Gauri Chadha - Co-Founder & Creative Director, The Big Night

12:45 - 13:30Keynote

Human First: Designing Experiences That Stick

Stephanie Verheyen - Senior Event Producer, GPJ Middle East

13:40 - 14:10Panel Discussion

Greener by Design: Making Sustainable Events Real

Willean Master - Supply Chain Director, Electra
Jon Noonan - Founder & Managing Director, -45dB

14:25 - 15:10Keynote

Tools and Tactics Every Event Professional Must Be Using Right Now

15:15 - 16:00Keynote

Personalized at Scale: Turning Data into Experiences

Neeshil Pabari - Founder and Managing Director, Lüp Events

16:15 - 17:00Keynote

Inclusive Events: Designing for Accessibility & Belonging

17:05 - 17:35Keynote

The Festivalisation of Events: Turning Every Experience Into a Destination

17:40 - 18:25Panel Discussion

More Than a Venue: Building Year-Round Event Hubs

18:30 - 19:15Keynote

From Pitch to Production: Turning Event Concepts into Reality

Lights, Camera, Subscribe!

Join Our Exclusive Community for Premium Content, Insider Insights, and Unmatched Networking.

Informa helps businesses and professionals in hundreds of ways.

Middle East Event Show - Seminar Agenda - Day OneTuesday, 18 August 2026 - GT (Gulf Time, GMT+04:00)

Lights, Camera, Subscribe!