Agenda - Middle East Event Show - Seminar Agenda - Day Two

Showing 3 of 3 Streams

Main Stage

Seminars Stage

Workshop Zone

11:30 - 12:15Panel Discussion

The Business of Events: Revenue Innovation & Commercial Growth

Sara Essa - Presenter, Commentator * Voice Over, Sara Essa
Kristina Tarasova - Director of Business Development & Client Partnerships, Black Orange Live
Kareem Emara - Head of Attendee Marketing, inD
Cosmin Ivan - CEO, Platinumlist
Ghassan Nawfal - Sales Director GPOS, Geidea

12:30 - 13:15Panel Discussion

Destination Makers: Branding Cities Through Events

Fardeen Veljee - Senior Marketing Manager, Dubai Lynx Festival of Creativity & Athar - Saudi Festival of Creativity
Marc Van Sintruyen - CEO and Co-Founder, 555 Global Live Experience
Thomas Staunton - CEO, Sold Out National Event Management
Lawrence Harradine - Associate Director - Content & Brand, Coca-Cola Arena
Miguel Blanco-Carrasco - Founding Executive Director, Noor Riyadh

13:30 - 14:15Panel Discussion

The Architects of the Industry: How Leading Organizers Are Shaping the Future of Events

Flyn Roberts - Chief Commercial Officer, Messe Frankfurt

14:20 - 15:05Panel Discussion

Experience First: The Rise of Entertainment-Led Events

Rachel Lewis - PR & Communications Manager, Coca-Cola Arena
Jimi Elgohary - Executive Creative Director & Co-Founder, Mistika
Gina Kay - Head of Marketing, Mash Media
Lobito Brigante - Founder and Owner, Electric Pawn Shop, The Turntable Orchestra, Breakout Dubai & Streetnights Dubai
Ben Ellis - Creative Director, Stories by Zinaida
Muyassar Abulkhair - Co-Founder & CEO, Skyvertise

15:15 - 15:45Panel Discussion

Next-Gen Talent: Building the Workforce of Tomorrow

Zeena Zalamea - Turner - Co-Founder & Producer, Portal Productions
Asmaa Ghalayini - Head of HR, Electra
Ala Al Khairalla - Managing Director, THA by ARMONIA
Qutb Fahim - Senior Client Manager, Visit by GES

15:55 - 16:40Panel Discussion

Taking Dubai to the World: How to Enter New Markets and Expand Your Business Internationally

Saheba Sodhi - Global Head of Strategy & Experientia, MCH Global
Naomi DSouza - Founder & CEO, xNDigitize
Abdulrahman PV - Marketing Manager, Altkamul Robotics
Ben McDonald - Director of IP and Business Operations, Stories by Zinaida

16:45 - 17:15Keynote

Partnership Power: Scaling Events Through Collaboration

Alexander John - Regional Director - Business Development, MCI Middle East

17:30 - 18:15Keynote

From Stage to Stream: Why Live Podcasting Is A Must for UAE Events

Zeena Zalamea - Turner - Co-Founder & Producer, Portal Productions

11:30 - 12:15Panel Discussion

Freelance Under Pressure: The Future of Our Beloved Freelancer

Maitri Somaia - Presenter and Emcee, Hey Maitri
Shams Moloo - Chief Development Officer, THA By ARMONIA
Zaid Rahmoun - Associate Producer, GPJ Middle East
Adriene Araujo - Associate Director of Event Services, Coca-Cola Arena
Jessie Quintilla - People & Culture Director, LINKVIVA

12:30 - 13:15Keynote

Always On: Building Event Communities That Last

Menna Fouad - Marketing Manager, LINKVIVA

13:30 - 14:15Keynote

Gen-Zifying Events: Designing Experiences for the Next Generation

Naomi DSouza - Founder & CEO, xNDigitize
Shawna Gonsalves - Social Media Manager, xNDigitize

14:20 - 15:05Panel Discussion

We Still Show Up: Building a Wedding Business That Survives the Tough Seasons Events

Rhiannon Downie Hurst - Founder / Editor in Chief, Bride Club ME
Rahul Kumar - CEO & Founder, Vivaah Celebrations
Tasneem Alibhai - Founder & Creative Directo, TA Weddings & Events
Jazmin Hamze - Wedding Planner & Event Manager, The Wedding Coach & Rikas Group
Luv Israni - Chief Energy Officer, Creator Studeoz

15:15 - 15:45Keynote

Marketing That Moves: Winning in the Algorithm Era

Niharika Anjan - Founder and CEO, Narrativ-ae

15:55 - 16:40Conversation Circle

Behind the Pressure: Mental Wellbeing in the Events Industry

Priya Patel - Head of Communications, Coca-Cola Arena
Sarah Young - VP - Human Resources, inD
Simon Meller - Regional CEO, Clarion Events
Kate Kamson - Clinical Psychologist, DHA licensed Clinical Psychologist
Scott Armstrong - Founder, mentl

16:45 - 17:15Keynote

Event Industry 2030: What Will Disappear?

Sujoy Cherian - CEO • CREATIVE TECHNOLOGIST, Option One Design Studio

17:30 - 18:15Panel Discussion

Event Control & Crisis Management

Tyler Davis-Smith - CEO, Energie Entertainment
Conor Rainey - Director of JAM Safety, JAM Events Services
Adam Griffiths - Founder & Managing Director, Enigma
Ian Kerr - Founder & CEO, Raven Controls
Nikhil Hiraharan - Director of Production, Jack Morton MENA

11:00 - 14:00Paid Workshop

ESG & Carbon for the Events Industry – Part Two

Mary Marshall - Managing Partner & Chief Harmonist, Green Alchemy Project Management
Fred Marshall - Chief Alchemist, Green Alchemy Project Management
Mia Tahan - Designer, Cool Down
Adam Hoult - Chief Operating Officer, NCZ

15:00 - 18:00Paid Workshop

The Lost Art of Briefing

Jimi Elgohary - Executive Creative Director & Co-Founder, Mistika

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Middle East Event Show - Seminar Agenda - Day TwoWednesday, 19 August 2026 - GT (Gulf Time, GMT+04:00)

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