Middle East Event Show & Awards 2026 – Frequently Asked Questions

Middle East Event Show & Awards 2027 is the Middle East’s leading B2B platform for the events, MICE, and experiential marketing industry, bringing together the region’s event professionals, suppliers, and decision-makers across exhibition, education, and awards.

The Middle East Event Show 2027 is the exhibition and seminar component of the event, featuring a large-scale trade show, expert-led seminars, and networking opportunities. It is free to attend for events industry professionals who register online in advance.

The Middle East Event Awards 2027, now in its 18th edition, celebrates excellence, creativity, and innovation across the events and live experiences industry and takes place as a separate, ticketed gala ceremony.

The exhibition will take place on September 2027 at Sheikh Rashid Hall, Dubai World Trade Centre.
The Middle East Event Awards will take place on September 2027 at Madinat Jumeirah, Dubai.

Yes, the exhibition will take place at Sheikh Maktoum Hall, Dubai World Trade Centre.

Yes. There are no changes to the allocated space or the number of exhibitors. The August dates provide additional planning time for all participants, and we look forward to delivering a strong show for the events community.

Registering for Middle East Event Show 2026 is free, quick and simple via the official registration page on the event website.

Registrations will open soon!

Middle East Event Show 2027 delivers a high-impact exhibition and seminar experience focused on innovation, learning, and business growth.

You can expect:

• Actionable insights from industry leaders shaping the future of live events

• Exposure to cutting-edge event technology, services, and creative solutions

• Real-world case studies and best practices from successful campaigns and events

• Meaningful networking with brands, agencies, venues, and suppliers

• Deep dives into event sustainability, AI in events, immersive experiences, digital transformation, event tech and more…

Visiting the Middle East Event Show 2027 helps you:

• Discover trusted event suppliers.

• Learn from award-winning campaigns.

• Stay ahead of event industry trends.

• Build valuable business connections.

• Improve event delivery, creativity, and ROI

More details are available on the Why Visit page.

Middle East Event Show & Awards 2027 is designed for everyone involved in the events, MICE, and experiential marketing industry, at every level of the event value chain.

This includes professionals working in:

• Event planning, management, and delivery

• Experiential, creative, and production agencies

• Corporate event and marketing teams

• Venues, destinations, and hospitality

• Event technology, production, and specialist suppliers

• Marketing, brand, and communications roles using live events as a business and engagement tool

Whether you plan, produce, market, supply, or support events, Middle East Event Show & Awards 2026 offers relevant insights, connections, and opportunities to help you grow professionally and commercially.

Each year, Middle East Event Show & Awards attracts 6,000+ visitors from across the Middle East and international markets, making it one of the largest and most influential gatherings in the region's events industry.

Exhibiting at Middle East Event Show 2027 places your brand in front of a highly targeted audience of event buyers and decision-makers.

Key exhibitor benefits include:

• High-visibility brand exposure

• Qualified lead generation

• Live product and service demonstrations

• Direct access to buyers and influencers

Explore options on the Why Exhibit page or download the event brochure.

Yes. Middle East Event Show & Awards 2027 offers customisable sponsorship opportunities designed to maximise:

• Brand visibility

• Thought leadership

• Audience engagement

• Pre-, during-, and post-event exposure

View packages on the Why Sponsor page or contact the team directly.

At Middle East Event Show & Awards 2027, you’ll meet a highly targeted, decision-making audience from across the events, MICE, and experiential marketing ecosystem.

Based on previous editions, attendees typically include:

• Event organisers and event management agencies

• Creative, content, marketing, advertising, and PR agencies

• Entertainment, staffing, talent, security, and hospitality companies

• Event production and technical specialists

• Event technology and digital solution providers

• Event venues and destination representatives

• Government authorities and industry associations

• Other specialist event service providers

• Non-event business sectors using live events for marketing and engagement

This diverse audience creates a powerful environment for high-value networking, partnership development, supplier sourcing, and commercial deal-making across the regional and international events industry.

Middle East Event Show & Awards 2027 is organised by Informa Connect, a globally recognised events organiser with decades of experience delivering high-impact business events and networking platforms.

The Middle East Event Show & Awards is now in its 18th edition, making it one of the longest-running and most respected awards programmes in the regional events and experiential marketing industry.