Exhibition & Seminars: 18 - 19 August 2026
Sheikh Maktoum Hall, DWTC, UAE
Awards: 20 August 2026
Madinat Jumeirah, Dubai
*NEW*
WORKSHOP ZONE
Master AI, ESG and creative strategy through four immersive workshops designed for event professionals who want to deliver smarter, more sustainable and more successful events.
OVERVIEW
Developed in partnership with The Events Group (TEG), MEES 2026 Content Partner, the Workshop Zone brings together leading industry experts for two intensive days of interactive learning, practical frameworks, live demonstrations and collaborative exercises that you can apply immediately in your role.
For AED500, you'll receive access to all four workshops, a Certificate of Attendance from MEES and The Events Group (TEG), and the opportunity to future-proof your event expertise alongside industry peers.
Limited places available. Secure your seat today.
Explore the Programmes
Using AI to Boost Your Productivity and Your Team
Day One: Tuesday, 18 August 2026 | 11 AM – 2 PM
Artificial Intelligence is rapidly reshaping how event professionals plan, communicate and deliver experiences. This hands-on workshop explores practical AI applications that can immediately improve productivity, automate repetitive tasks and enhance team collaboration. Through live demonstrations, attendees will learn how to integrate AI into familiar tools and confidently use today's leading AI platforms in their everyday workflows.
- AI platforms for event professionals
- Prompting techniques
- Connecting AI with spreadsheets, email & documents
- Workflow automation
- Practical AI implementation
ESG & Carbon for the Events Industry – Part One
Day One: Tuesday, 18 August 2026 | | 3 PM – 6 PM
Sustainability is becoming a commercial necessity for event organisers. In the first half of this interactive workshop, attendees will build a practical understanding of ESG, carbon emissions and sustainability within the events industry. Through expert presentations, group discussions and hands-on exercises, participants will begin mapping carbon impacts and understanding how responsible event delivery creates long-term value.
- Climate change & carbon fundamentals
- Why ESG matters
- Carbon footprint mapping
- Interactive carbon assessment
- Regional case studies
ESG & Carbon for the Events Industry – Part Two
Day Two: Wednesday, 19 August 2026 | 11 AM – 2 PM
Building on Day One, this session focuses on turning sustainability knowledge into action. Participants will explore ESG frameworks, governance, reporting tools and practical implementation strategies while completing collaborative exercises designed to help organisations build more responsible, future-ready events.
- ESG frameworks
- ESG opportunities & risks
- FuturePlus demonstration
- ESG readiness assessment
- Building an ESG roadmap
The Lost Art of Briefing
Day Two: Wednesday, 19 August 2026 | 3 PM – 6 PM
Great events start with great briefs. Led by Jimi Elgohary, Executive Creative Director & Co-Founder of Mistika, this highly interactive workshop explores why effective briefing remains one of the most valuable—and often overlooked—skills in event delivery. Through collaborative discussions, practical exercises and real-world examples, attendees will learn how stronger briefs lead to better creativity, clearer communication and more successful project outcomes.
- Building effective creative briefs
- Avoiding briefing mistakes
- Stakeholder alignment
- Collaboration techniques
- Practical briefing frameworks
Your Registration Includes
- Four expert-led workshops covering AI, ESG and creative leadership
- Two days of practical, interactive learning
- Actionable frameworks, templates and real-world techniques
- Networking with fellow event professionals
- Certificate of Attendance from MEES & The Events Group (TEG)
- Small-group learning with limited capacity
Invest in Skills That Will Shape Your Next Event
Places are limited to maintain an interactive learning experience. Reserve your place today and gain practical skills you'll use long after MEES 2026 ends.
