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Middle East Event Show
Madinat Jumeirah, Dubai, UAE

Exhibition & Seminars: 18 & 19 June 2025
Awards: 19 June 2025

Sujoy Cherian
Founder & CEO Option 1 Events • Creative Technologist • Serial Entrepreneur • Technology • Content at Option 1 Events


Sujoy Cherian has always been immensely passionate about innovation & the future. His ardent desire to incorporate cutting-edge technology into each of his projects and his everyday life; has indeed paved the way for him to be known as one of the leading event technologists and serial entrepreneurs in the markets he serves. As a young entrepreneur, his first business venture in 1997 was an audio-visual and special effects rental company called Soundwaves rapidly creating a niche in the Asian entertainment and events industry. Truly inspired & backed by his visionary father who was a pioneer in the field of manufacturing audio components since 1985. Over the past two decades Sujoy has grown the companies he leads into globally renowned event technology, production, software & content development verticals with headquarters now based in Dubai and offices worldwide; Including Saudi, India & Philippines, rebranded as Option 1 Events. Technology. Content. He has spearheaded several business verticals to compliments the content & technology integration services; catering to the corporate, retail, television & government sector across the Middle East, Asian & European markets. His vision is to create a network of business verticals that would complement each other in solutions that will raise the bar in linking future technology in the event space with sustainable platforms that will make a huge impact to the global entertainment & content industry.

Agenda Sessions

  • Panel Discussion: The Digitization of Events – Integrating AI and Event Tech into the Middle East

  • Panel Discussion: Tech Fusion – The Latest Trends & Tools that Amplify Events Experiences