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Middle East Event Show


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Madinat Jumeirah, Dubai, UAE

Exhibition & Seminars: 12 & 13 June 2024
Awards: 13 June 2024

Jimi Elgohary
Executive Producer & Co-Founder at Mistika


With over 18 years of versatile experience encompassing event management, operations, and production, he has carved a niche expertise in the realm of entertainment production & management, cultural programming, and show management/direction across Egypt and the wider region. Jimi's journey into the captivating world of Event & Entertainment Management began in 2005, and he has been passionately shaping experiences ever since.


  • Event Management Pioneer: Jimi launched his career by orchestrating special events and entertainment for both national and international student conferences in Egypt.
  • Cairo International Jazz Festival: In 2009, he assumed the role of Head of Stage Management at this prestigious festival, where he meticulously honed his skills over five enriching years.
  • Freelancing Excellence: Jimi's freelance ventures spanned various roles in corporate and non-corporate music and art events and festivals, including production, operations, logistics management, F&B operations, artist booking and management, creative and stage direction, technical production, branding, and activations


  • Jimirazz: In 2015, Jimi co-founded Jimirazz, a Cairo-based event & entertainment resourcing company. Today, Jimirazz stands as the leading booking agency for Indie Music Artists in Egypt
  • Dubai Calling: His journey led him to the UAE in 2018, where he joined Dubai-based Event Lab to lead the Entertainment & Culture department (now MISTIKA).MISTIKA is a unique creative consultancy specializing in cultural entertainment & performing arts in the region.MULTI-TALENTED ARTISTRYJimi is not just a dedicated professional but also a creative force:
  • Music Maestro: Since 2005, he has been the frontman of Egypt's renowned indie-pop band "Salalem". Between 2009 and 2013, Jimi's indie-pop band "Salalem" ranked among Egypt's top 10 most booked touring bands.
  • Jimi & The Saint: He has expanded his musical horizons as the lead vocalist, songwriter, and co-producer of this exciting Indie Electro/Rock project in the period between 2015 and 2018,releasing singles like "Mokhak Rah Fein," "Helleni," and "Mish Momken."•Stage Illumination: Jimi has ventured as a lead singer and showman with the funk/rock Egyptian cover band, "Buzzz," and a choir singer on international stages with pop sensation "Sami Yusuf" (2006-2008).
  • Voice Virtuoso: His talents extend to recording VOs, audio books, and radio promos.
  • Album Achievement: Jimi takes pride in "Salalem's" first official album, "Kelma Abee7a," released in September 2011.


His event management journey is marked by milestones such as:

  • SEA World Grand Opening Ceremony 2023: Serving as Stage Director with HQ Worldwide Shows in Abu Dhabi, UAE.•Al Ula Cinema Week 2023: As Creative Producer, he co-crafted an Immersive Theater Experience with Balich Wonder Studio in Al Ula, KSA.
  • Dammam Arabic Jazz Festival 2022: Jimi co-created and directed the bespoke live music show "BAB Ensemble by Aziz Maraka" for the KSA Ministry of Culture in Dammam, KSA.
  • EXPO 2020: He played pivotal roles, including Experience Consultant for the UAE Pavilion, Project Director for the KSA Pavilion's Flagship daily live cultural performances, and Show Director for the Saudi Folk Performance Group.•Live Music Curator: Jimi has curated and co-curated over 35 Arab Indie Music Festivals and Concerts in Egypt and the UAE.

Agenda Sessions

  • Music for an Event or Live Show: Brief to Delivery - An Interactive Live Demonstration