Jimi Elgohary

Executive Creative Director & Co-Founder at Mistika

Speaker

Jimi Elgohary is the Executive Creative Director and co-founder of Mistika, an award-winning entertainment and culture production house based in the UAE and KSA, and operating worldwide. With a career spanning two decades in the MENA region, Jimi has built a reputation for crafting immersive, story-driven experiences that bridge tradition, innovation,and contemporary artistic expression.

Rooted in over 20 years within the independent music scene, he brings a uniquely intuitiveartistic lens to large-scale entertainment programs — blending creative depth with strategic direction to produce live shows,cultural activations, and narrative-focused programming that resonate with diverse audiences, government and corporate clients,and local and global brands.

Jimi’s work is defined by his ability to transform cultural heritage into modern creative languages, elevating the region’s identity through thoughtful curation, sound design, and immersive storytelling.With a fast-growing influence and notable presence across key regional and international creative forums, Jimi continues to champion culturally respectful, emotionally engaging,and creatively ambitious entertainment experiences.