29 April 2025 - Pre event workshop
30 April - 1 May 2025 - Main conference
Hyatt Regency Bangkok Sukhumvit
Bangkok, Thailand
Actionable Leads. Richer Insights.
Lead Insights is our inhouse lead management, scoring, rating and tracking platform that provides data-driven insights into who is engaging with you and how—designed specifically for exhibitors and sponsors in the specialty fertiliser, biostimulant, and AgTech sectors.
Lead Insights monitors every interaction delegates have with you and stores it all in one place. From in-app activity and badge scans, to content engagement and session participation, Lead Insights collates every touchpoint to give you all the necessary information to maximise your success and ROI at New AG International Annual, the leading specialty fertilizers and BioAg conference and exhibition in Asia.
Every interaction matters, and Lead Insights captures it all—helping you connect with high-value prospects in the sustainable agriculture and plant nutrition industries.
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Leads delivered each year
Interactions tracked each year
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Events to adopt Lead Insights in 2025
Know who to target, with which messaging, at what time.
Track exactly how, when, and where leads are engaging with you throughout the entire event cycle. From unexpected touchpoints to key moments of interaction, Lead Insights uncovers valuable engagement data—giving you, as an exhibitor or sponsor in the AgTech, plant nutrition, or sustainable agriculture sector, the insights you need to connect with your next big customer.
Don’t leave potential deals to chance—let Lead Insights bring you closer to the close by revealing opportunities you didn’t see coming.
The Why
Simply put, Lead Insights was built by you and for you.
From collating feedback across the industry, Lead Insights is a comprehensive solution that will not only enhance your experience at our events, but will help you structure, strategize and succeed at our show. Thousands of attendees descend on our show floor every year, and Lead Insights gives you the competitive edge to understand, connect with, and convert.
The How
Lead Insights works in near real-time to help provide the most accurate, up-to-date information about your campaign. It integrates with our agriculture event technology to catch every interaction, and then ranks both leads and accounts based on their engagement so you can prioritise your conversations and maximise your time.
All information is enriched with 3rd party data, and with our built-in campaign tracker, you can easily monitor, adjust and evaluate your strategy to optimise your success.
The Access
Access is given before you get onsite – allowing you to prioritise and influence your show floor conversations.
With one account per client, you can easily add your entire team to the same dashboard, enabling seamless collaboration in segmenting, targeting, and prioritizing leads.
Look out for access emails from leadinsights@informa.com, but in the meantime, visit our custom Lead Insights website to learn more about its features.