Day 1 Agenda - Nov 17, 2026 - Copay, Reimbursement and Access
Highlight how cutting-edge tools such AI, automation, EHR, EMR and eBV can elevate copay programs by improving efficiency, enhancing user experience and streamlining processes. Learn how to leverage these technologies to optimize patient access and provider workflows.
Leverage AI and automation to predict patient needs, streamline claims processing and reduce administrative burdens
Understand the benefits of integrating EHR and EMR systems to enable seamless benefit verification, prior authorization and prescription workflows
Utilize eBV tools to simplify real-time benefit verification and reduce delays in the copay process
Explore emerging technologies and best practices to enhance patient access, adherence and satisfaction
- Vin Miller - Chief Technology Officer, ConnectiveRx
- Richard Fahrer - Oncology Marketing Director, Patient Solutions, Pfizer
- Saurav Gupta - Head of Global Digital Patient Services, Takeda
- Lisa Montes - Associate Director, Market Access Services, Shionogi Inc.
Access to robust claims data is essential for optimizing reimbursement processes and improving patient outcomes. Explore how to leverage data to identify bottlenecks, reduce denial rates and enhance the claims journey. Learn how to use analytics to drive efficiency and patient satisfaction.
Identify common errors in claims processing and develop targeted solutions to address them
Analyze denial rates, time-to-payment metrics and clinic success rates to improve reimbursement efficiency
Explore tools and strategies to map the patient claims journey and identify key drop-off points
- Walter Sandulli - Head, Market Access, Trade, Commercial Operations, IBSA Pharma Inc.
- Patrick W. O’Neal - Vice President, Market Access, Millicent Pharma
- Patrick R. Coyle, Founder and CEO, Novus Proximus | Founder, NextGen GTN™
- Saurav Gupta - Head of Global Digital Patient Services, Takeda
Copay and affordability programs are built on transactions, but their value extends far beyond the successful adjudication of a claim. Yet patient support programs are often organized around individual transactions and service lines rather than the continuity of the patient's journey. Every interaction creates information that can help manufacturers better understand how a program is performing, where patient barriers are emerging, and when program strategy may need to evolve. This session explores how manufacturers can bring together data, technology, human expertise and connected patient support to move from transactional execution to more strategic affordability management.
- Examine how program data and insights can inform smarter, more proactive decisions
- Explore how technology can identify emerging challenges while keeping human expertise and judgment firmly in the loop
- Understand how stronger connections across hub, copay, clinical, and affordability services can support patient continuity and broader brand objectives
- Michael Harris - Vice President, Patient Access Strategy, Valeris
- Elizabeth Gentry - Vice President, Patient Access Strategy, Valeris
The patient affordability landscape has fundamentally shifted; with copay maximizer programs now impacting nearly half of commercially insured lives, broad and undifferentiated copay strategies are no longer viable. This session examines what separates high-performing programs from the rest, exploring how intelligent program design built on real-time, claims-based identification, seamless patient transitions and operational transparency drives measurably better outcomes than legacy approaches. Attendees will leave with a practical framework for evaluating solution partners and a sharper focus on the only metric that truly matters: how many patients stayed on therapy because access was never a question.
Why claims-based, first-fill identification is the new operational standard for maximizer mitigation
How invisible program transitions protect adherence and reduce therapy abandonment
What disciplined expansion methodology signals about a vendor's overall quality
The transparency and reporting benchmarks manufacturers should demand from solution partners
- Bryan Dennison, MBA - Senior Vice President, Sales & Product, Paysign, Inc.
