Day 3 Agenda - Nov 19, 2026 - Patient Support Services
In this executive industry panel, focus on moving beyond AI and ML buzzwords to practical strategies that make patient support services more proactive, personalized and impactful. Emphasize the what, how and why of leveraging next best action frameworks to empower teams, improve decision-making and enhance patient outcomes.
What: Understanding the realistic capabilities of AI/ML in patient support services and identifying actionable use cases
How: Building organizational and team confidence in adopting AI/ML-driven strategies
Why: Demonstrating how AI/ML empowers teams to make better, faster decisions, enhancing patient engagement without replacing human expertise.
Uncover real-world examples of AI/ML success in improving patient support services and outcomes
- Hillary Gretton - Director, Data Strategy, Claritas Rx
- Ashutosh Katiyar - Executive Director, Customer Insights and Engagement, Neuroscience, Bristol Myers Squibb
- Nancy Ruscio-Bell - Vice President, Head of Market Access Worldwide, Celcuity
- Suresh Balachandran - Associate Director, Market Access, Patient Services & Data Strategy, AbbVie