PayTech Awards USA 2025 Finalist: Carefull
Carefull has been selected as a finalist in the 'Best Digital Trust Solution' category at the PayTech Awards USA 2025.
About Carefull
Carefull is the first digital trust platform specifically designed to protect older adults and the families who support them. It empowers financial institutions—such as banks, credit unions, and wealth management firms—to detect scams, fraud, money mistakes, and even early signs of cognitive decline.
At its core, Carefull is an AI-powered system that monitors financial activity, behavioral patterns, and identity data to identify more than 60 types of threats—many of which traditional fraud solutions miss. It also enables secure, view-only sharing of financial activity with trusted family members or caregivers, allowing collaboration without compromising account security or user autonomy.
Industry-First Innovation
Carefull is the first solution to combine advanced fraud detection with tools that support aging customers and their families. By focusing on behavioral changes and personalized financial monitoring, Carefull goes beyond traditional fraud tools to build digital trust and prevent fraud before it happens.
Tangible Business Impact
Fraud Prevention
Carefull’s AI-powered monitoring identifies risks traditional solutions miss, such as romance scams, fake investment opportunities, and cognitive decline-related errors.
Customer Retention and Growth
Carefull users are more loyal, consolidate accounts, and grow their deposits at sponsoring institutions.
Family Engagement
By connecting older adults with trusted family members, Carefull builds multigenerational relationships that drive long-term loyalty.
Revolutionary Features
- Senior-Focused AI Monitoring: Tracks financial activity across bank, investment, credit, and home title accounts, learning what’s “normal” for each user and flagging unusual behavior.
- Behavioral Insights: Identifies patterns that could indicate fraud, scams, or cognitive decline, such as repeat donations or changes in shopping habits.
- Secure Collaboration: Enables view-only sharing of alerts with trusted family members or caregivers, ensuring independence while fostering support.
- Comprehensive Protection: Includes identity theft insurance, credit and home title monitoring, scam detection, and tools like a secure Vault and Legacy Kit for managing financial documents.
Looking Forward
Carefull is redefining digital trust by empowering financial institutions to protect vulnerable customers without compromising their independence. With proven success across deployments in the U.S., Carefull is driving meaningful improvements in fraud prevention, customer retention, and multigenerational engagement.
Carefull is more than a fraud detection tool—it’s a platform for safer aging, built to meet the rising challenge of elder fraud and the evolving needs of aging individuals and their families.