Al Kenny

Founder at Alpha 1C

Speaker

Al Kenney has over 40 years of experience in Sales, Marketing, and Analytics across the Pharmaceutical, OTC, Retail, Direct Marketing, and Software industries. Al previously held management positions in sales, marketing, and analytics with companies such as Pfizer and Procter & Gamble.

Al’s expertise lies in forecasting, optimizing, and measuring the performance of marketing, sales, and patient programs. He does this through intelligent software application design. He has developed many award-winning analytical applications for the pharma, retail, and OTC markets.

Al founded Alpha 1C, a strategic analytics & optimization company, in 2011. As he had done with Performance Wave Inc. on the OTC side (which he also founded and then sold in 1999), Alpha 1C quickly became the leading expert in spending optimization within the pharmaceutical industry. A1C offers analytical modeling tools, including a suite of Copay Program Optimization Models and brand performance tracking tools. Al has taken a leading position in auditing copay programs through his “three-legged stool” model, which encompasses copay and rebate claims, as well as 867 sales data points.