Patrick R. Coyle

Founder and CEO at Novus Proximus

Speaker

Patrick R. Coyle is Founder and CEO of Novus Proximus, a healthcare commercialization advisory firm. He brings 28 years of finance leadership, 18 of them inside pharma, including VP and CFO of Eisai Americas, finance roles at Bayer, Novartis and Insmed, and Gross-to-Net advisory work at IQVIA and Baker Tilly. One idea runs through his work: patient friction creates revenue leakage. Gross-to-Net is the financial echo of how well a company executes the patient journey, so Patrick helps manufacturers bring pricing, market access, patient services and finance into one view of the business.
Patrick created NextGen GTN™, a curriculum that gives cross-functional teams a shared language for Gross-to-Net, and leads NaviCuris™, a profitability data hub with Gross-to-Net intelligence built in. He has spoken at the Pharma/Biotech GTN Summit for more than a decade, and the same week this year he speaks at Patient Pathways 2026, The Copay and Patient Services Congress, on how copay and claims data show up in Gross-to-Net. He also hosts the Patients + Profitability™ podcast, where industry leaders talk about how better patient access and stronger business performance go hand in hand.