Ryan Coelho

Former Director, Net Revenue Management at Zoetis

Speaker

Ryan Coelho is a pricing & contracting strategy and Gross-to-Net management leader with extensive experience developing and executing go-to-market pricing strategies across the pharmaceutical, banking, capital markets & technology sectors. Throughout his career, he has partnered closely with sales, marketing, finance, pricing operations, and legal teams to drive strategic pricing decisions that support growth, profitability, and operational excellence.

Ryan has significant expertise in designing and operationalizing pricing frameworks, governance models, policies, and guardrails, while ensuring pricing execution remains aligned with business objectives, competitive market dynamics and Gross-to-Net performance. His experience spans pricing strategy, Gross-to-Net management, commercialization, monetization, valuation, process transformation, and cross-functional leadership.

Recognized as a thought leader in the pricing profession, Ryan has been invited to speak at multiple industry conferences, where he has shared insights on pricing strategy, governance, and value optimization.