DAY 2 ✦ LIVE: 5 Nov 2024 - CET (Central European Time, GMT+01:00)
- Danica Schroth - Conference Director, Informa Connect
- Ian Leat - Senior Director Western Europe, Global Sales Office, Marriott International
- Jessica Weller - Senior Director Life Sciences - Global Strategic Enterprise Customers, CWT Meetings & Events
The impact of culture on hosting successful events and meetings cannot be underestimated in today's global world. Being aware of cultural differences, and having the language to talk about them, is more important than ever in the rapidly changing social and political climates you work in. Join this micro-learning journey for some strategies and resources and plenty of food for thought you can apply straight away.
- Annelie Wambeek - DEIB Trainer, Speaker & Facilitator, Annelie Wambeek Consultancy
Join our Compliance experts to talk about the real difficult countries, sorry France, Italy, Belgium and Ireland, but you are bubbling to the top! We will review other countries but focus on EU countries with specific challenges and best practices on how to work with HCPs and Patients and Patient Organizations there. We’ll share examples on best- and worst-case scenarios and have an open Q&A to address any questions you may have on your own challenges.
- Marlize Eckert, HMCC, HCCP - Lead Consultant, GCO Global
- Louise Tweed - Senior Manager, EMEA Travel & Meeting Operations, Global Procurement, GSK
- Anna Taylor - Global Meetings & Events Project Manager, AstraZeneca
- Review 4 common versions of ChatGPT used today and learn the differences between them
- Compliance considerations for ChatGPT and event planning
- Explore practical examples and case studies of ChatGPT implementation in the event planning industry
- Gain hands-on experience in setting up and deploying ChatGPT for event management purposes
- Discuss best practices, challenges, and potential limitations of using ChatGPT in event planning
- Shantee Proctor, CMP, HMCC - Senior Project Analyst, Working in Pharma
After a broad overview of various AI tools, join these breakouts to dive into how to use them for specific use cases. Want to learn how to use ChatGPT to develop an event SOP – join table 1? Want to learn how to use AI tools to best source hotels for pharma meetings – join table 2? Are you an advanced AI tool user looking to upgrade your skills with other advanced users – join table 3? Table topics will be published and shared shortly.
- Shantee Proctor, CMP, HMCC - Senior Project Analyst, Working in Pharma
We know what needs to go into the programme, but it’s a daunting task. Let’s learn from experts at some top companies who will dissect the framework, decision-making, drivers and outcomes, including a case study - all while playing SMMP Wheel-of-Action so we can learn and walk through the step-by-step process of a successful programme and ask experts our burning questions!
- Amy Perrone, SMMC, CMM, MMP - Principal Program Manager - Strategic Meetings Management Program, Business Services, Genentech
- Ashley Williams, MBA, LSSBB - Senior Vice President, Global Life Sciences Center of Excellence, BCD Meetings & Events
There are many unexpected situations that can disrupt an event - severe flooding, riots, war (or even a pandemic). With climate change and political unrest in our region, we as planners (as we learned last year with our Keynote) need to be in a state of habitual readiness should any unexpected situations arise to best protect our attendees, our stakeholders, and ourselves. Join this session to:
- Explore risk assessment tools and strategies for your event
- Hear from legal perspective on what to look for in contracts and how to revise clauses to protect you and your stakeholders
- Case study examples
- Develop a flexible contingency plan to protect stakeholders while remaining compliant
- Vladimir Murovec - Head of Life Sciences Regulatory, Belgium, Osborne Clarke
- Louis Hoffreumon - Counsel, Belgium, Osborne Clarke
- Congress approvals (Congress Vetting Systems – CVS) – basic requirements and how/when they apply, how does the process work, who does the process, what needs to be submitted, what to do if not approved, which elements of the submission apply to congress organizers, country examples (Italy, Denmark, Spain, Greece)
- Congress access rights/restrictions - basic principles, how to operationally manage the restrictions at a congress venue, what to consider when looking for your next venue
- Share current compliance challenges and best practices to overcome them
- Yana Budel - Compliance Advisor, GCO Global
- Angela Rogalla von Bieberstein - Customer Engagement Design, Global Marketing, Pharmaceticals, Bayer
In the next few years, half the population will self-identify as neurodivergent. What strategies are there to offer these activations to your delegates (like childcare services or sensory rooms) to encourage a more diverse HCP, patient, or attendee profile? Join this session for creative, interesting ideas to add to your next meeting like a quiet room, blue/cold goggles, prayer rooms, journaling stations with discussion on what you can and can’t offer, case studies and more.
- Cheyenne Nelson , HMCC, MMP - Business Development Director, Life Sciences, McVeigh Global Meetings and Events
- Ute Bauer - Event & Disclosure Management, Business Partnering & Innovation, Bayer
This session is for event executives with titles like Head of, Senior Director, VP level or above (or equivalent experience and similar responsibilities), have been in the industry and/or in their position for 15-20+ years with various senior-level roles that focus on strategy and management. They lead large global teams of meeting professionals, not looking at the day-to-day, but focusing on the big picture event strategy like:
- Can we look at our events from a product or brand view, quantify it, and optimize planning strategies around it for efficiency? Ex. Products have a lifecycle, therefore event strategies to market those should have a matching lifecycle, how do we best match the investments, resources, SOPs for the events in a more efficient manner across our commercial and medical divisions?
- Can we upend the way we’re planning for certain events for stakeholders? Ex. determine how much they are willing to spend – break out the individual budget needs (exhibits, meeting rooms, symposium etc.) to then determine the appropriate number of staffing. How can we reframe the discussions with upper management?
- How to re-establish metrics and measure ROI with the most mentioned topic this year – BUDGET Concerns? What are the events doing for program product development? What are the critical goals for each type of event – and establish ROI for each event type to allocate funding towards those.
- Limited to 15 attendees. Please email danica.schroth@informa.com for more details.
- Ashley Williams, MBA, LSSBB - Senior Vice President, Global Life Sciences Center of Excellence, BCD Meetings & Events
- Efterpi (Tepi) Margiou - EMEA Senior Medical Operations Team Manager, Johnson & Johnson
- Katie Streten - Head of Creative Strategy, Emota
- Alastair Cotton - Director, Global Congress Centre of Excellence - Global Commercial Operations, Gilead Sciences
- Ashley Williams, MBA, LSSBB - Senior Vice President, Global Life Sciences Center of Excellence, BCD Meetings & Events
- Efterpi (Tepi) Margiou - EMEA Senior Medical Operations Team Manager, Johnson & Johnson
- Katie Streten - Head of Creative Strategy, Emota
- Alastair Cotton - Director, Global Congress Centre of Excellence - Global Commercial Operations, Gilead Sciences
- Liz Dodson - Congress Practice Area Lead & Global Accounts Director, BCD Meetings & Events