DAY 3 ✦ 5 Nov 2025 - CET (Central European Time, GMT+01:00)
- Lily Nagy - Conference Producer, Informa Connect
Join aps Events & Media for a dynamic session that explores how emerging technologies are reshaping the way pharmaceutical companies and event professionals connect with medical audiences. Experience a live demonstration of a 3D Mode of Action, showcasing how mixed reality (MR) can enhance product narratives, deepen healthcare professional (HCP) engagement, and enrich training environments.
The session also features a compelling case study that illustrates the transformation of a traditional PowerPoint presentation into an immersive “Giant Brain” experience. Gain practical insights into the technologies used, the creative process behind these innovations, and actionable ideas for integrating similar tools into future meetings.
- Huw Marriott - Innovation Director, aps Events & Media
- Dan Crooks - Associate Director, aps Events & Media
Discover how to enhance your event management skills through strategic venue sourcing and procurement. This session covers navigating compliance requirements, implementing sustainability initiatives, wellness considerations for attendees, and collaborating with housing bureaus. Additionally, learn about negotiating Daily Delegate Rates (DDR), optimizing room rentals, understanding pricing models, and building supplier partnerships.
- Paulomi Debnath, HMCC - Team Lead, Global Event Sourcing, Meetings & Incentives Worldwide, Inc.
- Pablo Yudi, HMCC - Event Sourcing Manager, Meetings & Incentives Worldwide, Inc.
- Astrid Binder - Events & Meetings Lead Germany, Austria, Switzerland & Nordics, Bristol Myers Squibb
Unlock the power of data to revolutionize your medical meeting planning. This session will explore how leveraging data analytics can enhance every aspect of your event, from initial planning to post-meeting evaluation. Learn how to collect, analyze, and apply data to make informed decisions that drive engagement, improve outcomes, and demonstrate value.
- Discover effective methods for gathering relevant data before, during, and after your meetings
- Explore the latest tools and technologies that can help you analyze data and gain actionable insights
- Learn how to define key performance indicators and use data to measure the success of your meetings
- Understand how data can be used to tailor content and experiences to meet the needs and preferences of your attendees
- Develop strategies for presenting data-driven insights to stakeholders and demonstrating the impact of your meetings
- Dominika Dybal - Head of Global Training, Education & Event Management, Croma-Pharma Gmbh
- Jenna Baker, DES - Vice President, Account Management, BCD Meetings & Events
Planning healthcare and pharmaceutical meetings is complex work, where any number of crucial components could slip through the cracks. Planners and suppliers equally must balance multiple aspects: event design, navigating frequent changes in global compliance and regulations, and delivering ROI to their companies, attendees, and destinations.
What You'll Learn
- Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
- Oversee process reporting management across a variety of sectors, regions and countries
- Meet new reporting and submission timelines, understand transfers of values, and what that means for events
- Apply the who, what, where and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance requirements
*Additional fee to participate in this program
- Marlize Eckert, HMCC, HCCP - Lead Consultant, GCO Global
Building on last year's insightful discussions, this session focuses on equipping event planners with the tools and strategies needed to handle unexpected situations effectively. With the ongoing challenges posed by climate change and political unrest, it is crucial to be in a state of habitual readiness to protect attendees, stakeholders, and ourselves. Join this session to:
- Explore Risk Assessment Tools and Strategies: Learn how to identify potential risks and implement proactive measures to mitigate them
- Legal Perspectives on Contracts: Gain insights from legal experts on key contract clauses and revisions that can safeguard you and your stakeholders
- Case Study Examples: Analyze real-world scenarios to understand how successful contingency plans were developed and executed
- Develop a Flexible Contingency Plan: Create a comprehensive plan that ensures stakeholder protection while maintaining compliance with regulations
- Polina Suchanek, MA, HMCC, MMP - Pharma Events Professional, Independent Consultant
- Marwa Tabsch Motchanov - Events & Innovation Manager, Biologix
As we conclude our three transformative days in Vienna, join our distinguished panel of industry leaders for this essential closing session where you can connect emerging trends with your organization's strategies, address pressing questions on compliance, congress planning, event technology, and data analytics, and gain clarity on key topics covered throughout the forum. This is your final opportunity to extract maximum value from the collective expertise gathered at Pharma Forum EMEA through direct engagement with our panel representing diverse industry perspectives.
- Misha Berger - Director, International Lead, Global Meetings & Events, Global Medical Strategic Operations (GMSO), Gilead
- Yana Budel - Compliance Advisor, Life Sciences Team, GCO Global