DAY 3 ✦ LIVE: 6 Nov 2024 - CET (Central European Time, GMT+01:00)
- Heidi Floyd - Patient, Breast Cancer Survivor, Speaker, Advocate
- Challenges with regulations country by country (including Visa challenges)
- Working with advocacy associations – how to manage these relationships more effectively
- Best practices to make sure patient experience is at the forefront of every decision – how do we include patient voice in congresses?
- Case study examples from EU region
- Is it feasible to have patients travel outside of their own country for an event? What are patient preferences on meeting types – NSM vs. Another type of meeting
- Helene Bonneau-Gogny - Senior Global Account Lead, Meeting & Events, AMEX GBT
- Martin Hess-Janorschke - Head, Global Functions Support and i8 Countries, Pharma Compliance Office, Roche
- Heidi Floyd - Patient, Breast Cancer Survivor, Speaker, Advocate
Have you ever experienced “Congress Envy,” the emotion where you see other organizations across the exhibit floor and wonder how they pulled off what they did? An effective congress presence is often the result of an end-to-end, holistic program that aligns strategy, execution, and measurement – which form the foundation for consistent excellence. During this session, we’ll provide understanding of your own program and what you need to do to improve performance, including:
- Share HCP perspectives on what they expect from Pharma at Congresses
- Define key dimensions of a Congress Program that impact performance – program strategy, defining right message, capturing insights, and many more
- Assess how your organization performs across key dimensions.
- Walk away with an actionable list of five ideas on how to improve your Congress program
- Robert Tegge - Associate Principal, ZS
Medical Congresses are an omnichannel trove for pharma companies. Think pre- and post-congress webinars, congress invitations, booth visits, onsite meetings and satellite symposia. These are an intricate web of channels with a serious need for orchestration. Pharma invests between six and eight figures in a single medical congress and these investments are under growing scrutiny. In this session, we will explore:
- What is the omnichannel problem today with congresses
- Understanding omnichannel HCP engagement for congresses and exploring effective data capture and measurement metrics
- How to improve customer experience for HCP at congresses with hands-on recipes
- How to connect pre- and post-congress activities, emails, booth, meetings and industry sessions
- Pierre Metrailler - CEO, Onomi by SpotMe
Congresses and meetings where HCPs are involved are complex as there are specific compliance regulations that must be followed for Pharma companies not to be fined. It’s not just about meal caps, there are rules around square footage or meters, competitors can’t be in-house and much more. If a property is going to be ‘pharma friendly’ staff needs to understand the big picture and the ramifications it can have for the client should things not go as planned. Join this session to hear from a panel of corporate and third-party/agency planners on their top tips and best practices for understanding some of the more nuanced requirements around congress and other medical meetings.
- Martin Hess-Janorschke - Head, Global Functions Support and i8 Countries, Pharma Compliance Office, Roche
- Ute Bauer - Event & Disclosure Management, Business Partnering & Innovation, Bayer
- Adriano Souza - Global Congress & Engagement Strategy Lead, Roche
Everyone is experiencing the scrutiny of tightened budgets, but we can all be flexible in certain areas. For medical events there are certain areas we can’t be flexible due to compliance reasons, but there are other areas we can be – join this collaborative session to discuss interesting case studies and examples of creative solutions to sourcing and RFP process so that all stakeholders are winning and producing a successful event!
- Pablo Yudi, HMCC - Event Sourcing Manager, Meetings & Incentives Worldwide, Inc.
- Julien Feuger - Director of Congress & Events, Europe, BeiGene
- John Farrelly - Chief Commercial Officer, Hotel Co 51 B.V.
These functions have a common external impact, but how should they work best internally? Should they be separated with different approaches? Should the brand teams be completely collaborative? Join this session of stakeholders to discuss best practices and thoughts on a collaborative framework to decrease friction, identify priorities, and increase efficiency between these important departments.
- Ioli Karmali - Medical Affairs Project Manager, GSK
- Marwa Tabsch - Events & Innovation Manager, Biologix
Planning healthcare and pharmaceutical meetings is complex work, where any number of crucial components could slip through the cracks. Planners and suppliers equally must balance multiple aspects: event design, navigating frequent changes in global compliance and regulations, and delivering ROI to their companies, attendees and destinations. All this begs the question: Are your healthcare meetings compliant?
Designed for medical meeting professionals and the partners they work with, MPI’s Healthcare Meeting Compliance Certificate offers a broad understanding of regulatory topics, laying competency groundwork upon which critical thinking skills are developed, through case studies, business simulation, discussion and active exercises. This intensive, four-hour program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment. At the completion of the program, you’ll be able to:
- Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
- Oversee process reporting management across a variety of sectors, regions and countries
- Meet new reporting and submission timelines and understand transfers of values, and what that means for meetings and events
- Apply the who, what, where and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance initiatives
- Verify your credential with a digital badge to add to your email, social media and more.
- Marlize Eckert, HMCC, HCCP - Lead Consultant, GCO Global