Actionable Leads. Richer Insights.
Lead Insights is our in-house lead management, scoring, rating and tracking platform that provides data-driven insights into who is engaging with you and how.
With Lead Insights, monitor every interaction delegates have with you and store it all in one place. From in-app activity and badge scans, to content engagement and session participation, Lead Insights collates every touchpoint to give you all the necessary information to maximize your success and ROI at RIA Edge Los Angeles.
Every interaction matters, and Lead Insights captures it all.
Know who to target, with which messaging, at what time.
Track exactly how, when and where leads are engaging with you throughout the entire event cycle. From unexpected touchpoints to key moments of interaction, Lead Insights uncovers valuable engagement data that could lead you to your next big customer.
Don’t leave potential deals to chance—let Lead Insights bring you closer to the close by revealing opportunities you didn’t see coming.
The Why
Lead Insights was built by you and for you.
By collating feedback across the industry, Lead Insights is a comprehensive solution that will not only enhance your experience at our events but will help you structure, strategize and succeed at our show. Thousands of attendees descend on our show floor every year and Lead Insights gives you the competitive edge to understand, connect and convert.
The How
Lead Insights works in near real-time to help provide the most accurate, up-to-date information about your campaign. It integrates with our event technology to catch every interaction, and then ranks both leads and accounts based on their engagement so you can prioritize your conversations and maximize your time.
All information is enriched with 3rd party data and with our built-in campaign tracker, allowing you to easily monitor, adjust and evaluate your strategy for optimal success.
The Access
Access is given before you get onsite – allowing you to prioritize and influence your show floor conversations.
With one account per client, you can easily add your entire team to the same dashboard, enabling seamless collaboration in segmenting, targeting, and converting leads.
Look out for access emails from leadinsights@informa.com and in the meantime, visit our custom Lead Insights website to learn more about its features.