Main Conference - AT (Arabian Time, GMT+03:00)
- Frederik Haentjens - Workshop Leader & AI Strategist, Boxology
Forget everything you think you know about AI! We are diving into mind-bending technologies that make today's chatbots look like pocket calculators. Saudi Arabia isn't just watching this revolution; it is leading it.
By attending this session, you walk away knowing exactly which breakthrough technologies will dominate the next decade, how Saudi Arabia is secretly becoming the AI capital of the Middle East, and why your competitors are already planning for post-LLM world?
Ever wondered how a crazy AI idea in a university lab becomes the app that changes everything? We are spilling the secrets of the innovation acceleration highway; from healthcare miracles to financial game-changers that are reshaping entire industries faster than you can talk about it!
Master the art of spotting AI opportunities before they go mainstream, learn the insider playbook for turning AI concepts into market dominators, and discover why cross-industry AI disruption is creating the biggest wealth transfer in human history.
AI can cure diseases or create deepfake disasters. It can democratise education or amplify bias. In this panel, industry titans battle it out over the biggest ethical dilemmas facing AI. Expect revelations, and maybe a few uncomfortable truths – are you ready to discover it all ?
Navigate the AI ethics like a pro, build bulletproof responsible AI strategies that actually work in the real world, and understand exactly how Saudi's unique cultural context is shaping the global AI ethics conversation.
- Frederik Haentjens - Workshop Leader & AI Strategist, Boxology
- Wael Hilali - Senior Expert in AI & Digitalisation, Bosch
While the world debates gender gaps in tech, Saudi Arabia is quietly unleashing an army of brilliant women who are reshaping AI from the ground up. From KAUST labs to NEOM's smart city blueprints, Saudi women are leading it!
Saudi Arabia now boasts one of the highest rates of women in STEM education globally, with female university graduates outnumbering males in many technical fields. Lets highlight their impact.
In 2026, AI transformation is moving beyond copilots and chatbots into “systems of action”, Agentic AI that can execute workflows, trigger decisions, and change real operations. This shift can unlock major gains in speed, cost, and resilience across traditional industries, but it also introduces new failure modes: hallucinations at scale, prompt-injection and tool abuse, data leakage, uncontrolled automation, and compliance gaps that stall procurement.
This session shares a practical playbook to move from pilot hype to scalable impact: how to select the highest-value workflows, progress safely from assist → automate → autonomize, and deploy a reference architecture (Sense–Think–Act–Audit) with policy gates, human-in-command controls, continuous evaluation, and audit-ready evidence packs. Attendees will leave with an execution blueprint to deliver measurable ROI while keeping AI secure, trustworthy, and operationally defensible.
- Wael Hilali - Senior Expert in AI & Digitalisation, Bosch
Making AI understand Arabic isn't just about translation; it's about capturing the soul of a language spoken by 400 million people across dozens of dialects. We are cracking the code on the most linguistically complex AI challenge on Earth, and the results are mind-blowing!
Unlock the massive untapped market of Arabic AI applications and learn how language preservation through AI is creating entirely new industries in the region.
Imagine entire industries that exist only because AI made them possible. We are not talking about improving old businesses; we are talking about creating completely new ones! From AI-native job categories to business models that would have been impossible five years ago.
Spot the next AI-native industry before it explodes, understand the new rules of AI-first investing and entrepreneurship, connect with the visionaries building Saudi's AI-powered economic future, and position yourself at the center of the next industrial revolution.
- Frederik Haentjens - Workshop Leader & AI Strategist, Boxology
AI-powered cyber defenders versus AI-enabled hackers. Deepfakes, smart malware, and automated attacks are changing the game faster than traditional security can keep up. It’s the escalating battle of digital supremacy.
Build AI-powered defenses that actually work against AI-powered attacks, understand the new threat landscape that's keeping CISOs awake at night, and learn why the future of cybersecurity is an AI vs. AI showdown.
Where billion-dollar dreams became million-dollar nightmares! This isn't your typical "AI is amazing" session; this is the brutal truth about what happens when AI implementations go spectacularly wrong, and why learning from these disasters could be the most valuable 20 minutes of your career.
For every AI success story you hear, there are dozens of failures buried in corporate secrecy. Today, we are digging them up and dissecting them so you don't become the next cautionary tale!
How do you prepare an entire workforce for an AI-powered future? It's not just about coding; it's about reimagining education, rethinking leadership, and creating a culture where humans and AI thrive together. Saudi Arabia is writing the playbook, and the world is watching!
Master the art of AI workforce development that actually works, understand the leadership skills that matter in an AI-first world, and discover change management strategies that turn AI anxiety into AI excitement across your entire organisation.
- Gautam Duggal - Senior Vice President – HR (APAC & MEA), Citi
What will AI look like in 2035? Which technologies will dominate? Which markets will explode?
From the sessions and summary of Saudi Arabia's AI masterminds!
- Frederik Haentjens - Workshop Leader & AI Strategist, Boxology

