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Saudi Event Show

Exhibition & Seminars: 17 - 18 September 2025 | The Arena, Riyadh, KSA
Awards: 18 September 2025 | JW Marriott Hotel, Riyadh, KSA

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Day 1 | Free Seminars on Vision 2030, Event Tech & Talent Strategy - AT (Arabian Time, GMT+03:00)

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Day 1 | Free Seminars on Vision 2030, Event Tech & Talent Strategy - AT (Arabian Time, GMT+03:00)
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Saudi Event Show 2025 - Seminar Agenda
Showing 2 of 2 Streams
11:30 - 12:15
Opening – Saudi Arabia: An Ongoing Process of Achieving An Ultimate Destination for Events
12:30 - 13:15Keynote
Saudi's Next Global Export: Can the Esports World Cup Become the FIFA of Gaming?
13:30 - 14:00Keynote
Crafting Transformative Saudi Spaces: The Intersection of Architecture, Culture, Art, and Experience
  • Hibah AlBakree - Co-Founder & Managing Partner, Designlab Experience
14:15 - 15:00Panel Discussion
Saudi Talent 2.0: How to Build, Retain & Scale a World-Class Events Workforce
  • Faisal Al-Alamy - General Counsel, MDLBeast
  • Yousef Albitar - Projects Director, YAX
  • Nadim Jamal - Managing Director & Co-Founder, Event Lab
15:15 - 15:45Panel Discussion
Greenprint for the Future: How Sustainability is Becoming Mandatory in Saudi Event Licensing
  • James Morgan - Principal Consultant, Jadarah Business Consulting
  • Adam Rhodes - Events Sector Leader, Aggreko
16:00 - 16:45Panel Discussion
Creative Economies and Cultural Diplomacy: Vision 2030’s Event-Driven Soft Power Strategy
  • Aiala Hernando - Head of Arts & Culture, Electra
17:00 - 17:30Panel Discussion
From the Sidelines to Center Stage: How Saudi’s Sports Strategy Is Powering the Road to World Cup 2034
17:45 - 18:30Panel Discussion
Innovative Spaces: How New Trends in Venue Design are Shaping Event Delivery in Saudi Arabia
18:45 - 19:30Workshop
The Power of Collaboration: Bringing Together Events & Entertainment
  • Jimi Elgohary - Executive Creative Director & Co-Founder, Event Lab
11:30 - 12:15
Opening – Saudi Arabia: An Ongoing Process of Achieving An Ultimate Destination for Events
12:30 - 13:15Panel Discussion
The Future of Freelance: How to Build Strong, Scalable Project Teams
  • Mayada Maged - Managing Partner, Staff Arabia HRO Group
  • Shoba Hari - CEO, Eventlab
  • Ala Al Khairalla - Head of Operations - KSA, THA Staffing
13:30 - 14:00Keynote
Experience as the New Currency: Unlocking Event Success Through Experiential Marketing
14:15 - 15:00Keynote
Digital-First Events: How Saudi is Becoming a Testbed for Immersive and Mixed Reality Platforms
15:15 - 15:45Panel Discussion
Hyper-Personalization at Scale: How AI is Redefining the Saudi Event Experience
  • Sujoy Cherian - Founder & CEO Option 1 Events • Creative Technologist • Serial Entrepreneur • Technology • Content, Option 1 Events
  • Adam Parry - Co-Founder, Event Tech Live
16:00 - 16:45Panel Discussion
Designing Memorable: Entertainment Curating Experiences That Align with Your Event’s Vision
  • Jimi Elgohary - Executive Creative Director & Co-Founder, Event Lab
17:00 - 17:30Keynote
Designing Desire: The Psychology Behind High-Impact Luxury Events
  • Gauri Chadha - Co-Founder & Creative Director, The Big Night
18:00 - 18:45Workshop
Empowering the Next Generation – Skills, Pathways & Partnerships for Saudi Youth
  • Melanie Lemnios - Executive Producer, TAIT
  • Matt Glynn - International Development & KSA General Manager, The Academy of Live Technology
  • Jonny Wood - Global Trainer and Training Manager, ALT KSA
NextDay 2 | Free Sessions on Giga Projects, Immersive Tech & Risk Planning
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