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Saudi Event Show

Exhibition & Seminars: 9 - 10 September 2026, The Arena, Riyadh
Saudi Event Awards: 10 September 2026, JW Marriott Hotel Riyadh

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Day 2 | Free Sessions on Commercial Growth, Trends & Best Practice - AT (Arabian Time, GMT+03:00)

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Day 2 | Free Sessions on Commercial Growth, Trends & Best Practice - AT (Arabian Time, GMT+03:00)
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Saudi Event Show 2025 - Seminar Agenda
Showing 2 of 2 Streams
12:30 - 13:15Panel Discussion
The Business of Events: Smarter Revenue in a Competitive Market
  • Mark Jan Kar - SVP - Entertainment, Content and Programming (MENA), Legends Global
13:30 - 14:00Panel Discussion
Sustainability in Action: Delivering Net-Zero Events in KSA
14:15 - 15:00Panel Discussion
From Expo 2030 to FIFA 2034: Building a Legacy Workforce
  • Dan Harris - Vice President - Venue Planning & Mobilisations, Oak View Group Middle East
  • Shams Moloo - Director Of Strategy & Business Development, THA Staffing
15:15 - 15:45Panel Discussion
Venue Evolution: Designing Flexible, Future-Proof Event Spaces
  • Dan Harris - Vice President - Venue Planning & Mobilisations, Oak View Group Middle East
16:00 - 16:45Panel Discussion
Women Leading Saudi's Events Industry
  • Ala Al Khairalla - Operations Manager, THA Staffing
17:00 - 17:30Panel Discussion
Building Stronger Partnerships: The Future of Saudi's Event Supply Chain
  • Darren Kerr - Executive Project Director, -
12:30 - 13:15Panel Discussion
Mental Health Doesn’t Sell Tickets — But It Should
  • Priya Patel - Head of Communications, Coca-Cola Arena
13:30 - 14:00Keynote
Data That Matters: Measuring Success Beyond Attendance
  • Muhammad Younas - Founder & CEO, vFairs
14:15 - 15:00Panel Discussion
The Creator Economy: Turning Communities into Event Audiences
  • Huzaifa Ubaid - Head of Commercial, EATCO
  • Lawrence Harradine - Associate Director - Content & Brand, Coca-Cola Arena
15:15 - 15:45Keynote
Personalized at Scale: Turning Data into Experiences
  • Neeshil Pabari - Founder and Managing Director, Lüp Events
16:00 - 16:45Keynote
The Art of Experience: What the World's Best Attractions Can Teach Event Professionals
17:00 - 17:30Panel Discussion
Culture in Motion: Designing Events That Celebrate Identity
Day 1 | Free Sessions on Vision 2030, AI, & Talent Development
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