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Saudi Event Show

Exhibition & Seminars: 17 - 18 September 2025 | The Arena, Riyadh, KSA
Awards: 18 September 2025 | JW Marriott Hotel, Riyadh, KSA

Aiala Hernando
Head of Arts & Culture at Electra
Speaker

Profile

With 15+ years of global experience across the US, EU and GCC, Aiala leads some of the Middle East’s most ambitious cultural ventures as Head of Arts & Culture at Electra. She drives strategy, forges cross-sector alliances and leads multidisciplinary teams to unlock the GCC’s multi-billion-dollar creative economy. From the inaugural Abu Dhabi Public Arts Biennial and Noor Riyadh to Art Basel Miami and La Biennale di Venezia, Aiala’s track record makes her a trusted partner to institutions like DCT in Abu Dhabi, the Royal Commission for Riyadh City and Saudi Arabia’s Ministry of Culture. Her strategic insight into the diplomatic mechanics of mega-events positions her as a vital conduit between creativity, commerce and national progress—turning each cultural production into a bridge-builder and an engine of transformation.

Agenda Sessions

  • Creative Economies and Cultural Diplomacy: Vision 2030’s Event-Driven Soft Power Strategy

    16:00