Informa helps businesses and professionals in hundreds of ways.

Our international portfolio of live events, world-leading research publications, and innovative digital services provide specialists with the knowledge and connections they need to thrive.

Saudi Event Show

Exhibition & Seminars: 9 - 10 September 2026, The Arena, Riyadh
Saudi Event Awards: 10 September 2026, JW Marriott Hotel Riyadh

Abdurrahman Al Arefi
Executive Creative Director at TIME
Speaker

Profile

Cultural strategist and creative storyteller with experience in architecting transformative live experiences across Saudi Arabia and globally. Specializes in translating cultural DNA into groundbreaking, immersive narratives that resonate on both local and international scales. Expert in conceptualizing from ideation to execution, leading cross-cultural creative teams, and establishing new benchmarks for experiential excellence. Renowned for collaborating with world-class entertainment visionaries to craft culturally-rooted experiences that transcend boundaries. Driven by an unwavering commitment to authenticity, innovation, and creating experiences that leave a lasting cultural impact.