Iqra Bukhari

Senior Strategy Lead at MCH Global

Speaker

Iqra is an experienced digital and creative strategist who has worked with leading brands across the UK, Europe and the GCC, shaping audience-first experiences that connect strategy, technology, content and culture.

With a background in computer science and digital media, she brings a unique perspective on how physical and digital touchpoints can work together to create more engaging, connected and commercially valuable experiences. Her work spans experiential strategy, visitor journeys, digital engagement and integrated programming, helping brands move beyond standalone moments towards richer experience ecosystems that encourage participation, connection and longer-term engagement.

At MCH Global, Iqra drives impactful solutions and consistently delivers strategic work that fosters growth and enhances competitive advantage. As a collaborative leader, Iqra champions cross-functional initiatives, ensuring alignment and maximising client success within the dynamic global landscape. Iqra has collaborated with global brands including Coca-Cola, e&, BBC, Julius Bär, Algorand, Porsche, TikTok, Mubadala, and many others.