Jimi Elgohary

Co-Founder & Creative Executive Director at Mistika

Speaker

Jimi Elgohary is the Executive Creative Director and co-founder of Mistika (مستكة), a leading award-winning entertainment and culture production house based in the UAE. With a career spanning two decades across the MENA region, Jimi is known for crafting immersive, story-driven experiences through thoughtful programming and cultural curation that bridge tradition and innovation. He brings a rare blend of artistic intuition and strategic vision, rooted in his early years as the frontman of pioneering Arab indie pop band Salalem. Today, his work continues to shape how audiences connect with culture, music, and live performance.