Jorge Gaston

CEO at Pro Minds Entertainment

Speaker

Jorge Gastón García is an accomplished leader with more than 22 years of international experience in fashion retail and brand management. He has held senior roles at some of the world’s most renowned companies including Inditex, CH Carolina Herrera, Purificación García, Karl Lagerfeld, Cenomi, and Landmark Group.

Currently serving as General Manager of BFL Group in Saudi Arabia, Jorge drives the company’s ambitious expansion, focusing on three pillars: Product, Customer, and People. His work has been instrumental in shaping the Saudi retail landscape through innovation, localization, and empowering local talent.

Entertainment & Events

Beyond retail, Jorge is also a driving force in the entertainment sector as CEO of Pro Minds Entertainment. The Saudi-based company is dedicated to creating world-class, culturally inspired experiences that blend heritage,music, and immersive storytelling.With Pro Minds, Jorge collaborates on:• Large-scale cultural productions that bring together creativity and innovation.• International entertainment collaborations that set new benchmarks in the Kingdom’s event industry.• Strategic brand activations that connect audiences through immersive experiences.