Mark Jan Kar

Senior VP, MENA & APAC Strategic Projects at Legends Global

Speaker

Mark Jan Kar is a senior executive and recognized leader in the global live entertainment industry. He currently serves as Senior Vice President of Entertainment, Content and Programming at Legends Global, while also leading operations as General Manager of Coca-Cola Arena, the Middle East’s first and largest multipurpose indoor arena.

With over 20 years of international experience and more than a decade of regional leadership, Mark has played a pivotal role in transforming the entertainment landscape across the GCC. Under his guidance, Coca-Cola Arena has become a benchmark for large-scale live event delivery, attracting world-class talent and setting new standards in fan experience, innovation, and commercial performance, including securing the landmark long-term partnership with Dubai Basketball.

At Legends Global MENA, Mark leads strategic entertainment initiatives across the region, driving the development of premium content, high-impact partnerships, and destination-defining live experiences that strengthen the Middle East’s position on the global stage.

Renowned for his visionary leadership, commercial acumen, and deep industry expertise, Mark also sits on several advisory boards, where he provides strategic insight into the growth and evolution of live entertainment. Passionate about embedding Coca-Cola Arena into the cultural fabric of Dubai, he continues to champion the Middle East as a world-class hub for live events.