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Saudi Event Show

Exhibition & Seminars: 17 - 18 September 2025 | The Arena, Riyadh, KSA
Saudi Event Awards: 18 September 2025 | JW Marriott Hotel, Riyadh, KSA

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Peter Boyack
Commercial Director at Event Lab
Speaker

Profile

Pete has 2 decades of Commercial experience across EMEA markets as a Partnership Director.

He spearheads Commercial department for Event Lab, focussing on Client Acquisition, Regional Growth, Performance Improvement and drives the GTM strategy across core sectors, including: Parks & Entertainment Venues, Sports, Music, MICE & Art & Culture.

Agenda Sessions

  • Saudi Talent 2.0: How to Build, Retain & Scale a World-Class Events Workforce

    , 14:15
    View Session

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Gauri Chadha
Co-Founder & Creative Director
The Big Night

See Peter at Saudi Event Show

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