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Saudi Event Show

Exhibition & Seminars: 9 - 10 September 2026, The Arena, Riyadh
Saudi Event Awards: 10 September 2026, JW Marriott Hotel Riyadh

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Peter Boyack
Commercial Director at Event Lab
Speaker

Profile

Pete has 2 decades of Commercial experience across EMEA markets as a Partnership Director.

He spearheads Commercial department for Event Lab, focussing on Client Acquisition, Regional Growth, Performance Improvement and drives the GTM strategy across core sectors, including: Parks & Entertainment Venues, Sports, Music, MICE & Art & Culture.

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Abdurrahman Al Arefi
Executive Creative Director
TIME

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