Sarah Al Balushi

Founder at EATCO

Speaker

Sarah Najeeb Al Balushi is an entrepreneur, strategist, and the founder of EATCO, where she is building and scaling homegrown platforms across entertainment, culture, festivals, and the experience economy. Beyond EATCO, Sarah holds a strategic role contributing to the promotion and positioning of Oman, bringing together her experience across destination development, nation branding, tourism, and large-scale experiences. Her career has placed her at the intersection of public and private sector ambition, translating national vision into platforms that engage communities, attract audiences, and strengthen Oman’s presence regionally and internationally. Through EATCO, Sarah is focused on creating intellectual properties born in Oman with the ambition and potential to travel beyond its borders, championing a new generation of locally created experiences with regional and global relevance.