Soraya Spahi

Commercial Director at Eventlab

Speaker

Soraya is a commercial leader with over two decades of experience building and growing businesses across the GCC and internationally. Her expertise spans commercial strategy, business transformation, market expansion, and leading high-performing teams across entertainment, technology, culture, luxury, and the public sector.

Known for her people-first approach, Soraya believes that lasting commercial success is built on trust, strong relationships, and empowering people to do their best work. As Commercial Director at EventLab, she leads the company’s commercial growth across KSA and the UAE, bringing her diverse international perspective and experience to the next chapter of the business.