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Saudi Intermobility Expo
November 2025
Riyadh, Saudi Arabia

Mr Rusty Russell
Executive Director - Mobility at Red Sea Global
Advisor, Speaker

Profile

Rusty Russell is the Executive Director of Mobility at Red Sea Global (RSG), the developer behind the world’s most ambitious regenerative tourism projects, The Red Sea and AMAALA, both of which aim to offer emission-free electric and hydrogen transport across the entire destinations. Since joining RSG in 2021, Rusty has led a team planning and implementing the air, land, and sea movements of RSG’s guests and staff. He is an experienced professional with a diverse background in transportation and mobility, as well as event and project management, including almost 25 years of experience in major international megaevent design, planning, multi-million-dollar budget management, and full operations delivery.

As an international events leader in transportation and mobility, Rusty has managed challenging environments including three Olympic Games, two editions of the FIFA World Cup, two editions of the FIFA Club World Cup, two Special Olympic World Games, the Asian Games, the Asian Cup, multiple Formula One races and numerous other high profile international megaevents, Rusty has successfully trained and managed multicultural teams to ensure superior performance and successful delivery of operations.

After obtaining his degree in Sports Management, Rusty immediately began working in the field of international mega-events. Over the course of his career, he traveled to many locations across the globe to strategically plan, lead, consult, and operate transportation and mobility for events of various scopes and scales. He was previously the Head of Transport, Traffic, and Parking for Expo 2020 Dubai.

Agenda Sessions

  • Leadership Session: Building a Strong Saudi Arabia - Leveraging smart supply chains, logistics and value management for economic growth

    12:30
  • Presentation: Revolutionizing Transportation through Saudi Arabia's Giga-Projects: Future Mobility in focus

    14:15
  • Panel Discussion: ITS and Smart Mobility in Saudi Arabia - A testing ground for innovation

    14:50