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Saudi Intermobility Expo | 11 - 13 November 2024 | Jeddah, Saudi Arabia
11 - 13 November 2024
Jeddah International Exhibition & Convention CenterJeddah, Saudi Arabia



Midsign is one of the largest suppliers of road safety products in the Middle East. It was originally founded in 1999 by Mr. Fadi Awwad, on the island of Cyprus. Today, it has managed to grow strong business networks throughout the Middle East.

Midsign began selling solely reflective products. As the company started establishing loyal clientele, each one a power player within their domain, Midsign gradually introduced other products to cater exclusively to each representative.

Midsign is the exclusive agent of many major companies / producers of road safety products from all over the world. All of its brands are amongst the top quality selling products within their segments.

Reflective sheeting, road pavement markers, posts, car license plates, road ceramic, traffic counters, Plotters, TMAs and other machinery / products for road signage and safety from the USA, Europe and beyond, are just some of the many products that Midsign brings to the table at the best prices.

What makes Midsign so successful is the personal and immediate contact that they maintain with their customers.

Midsign’s sister company Midsign Cyprus Ltd, distributes in Cyprus and Greece. Midsign Cyprus Ltd participates in government tenders with immense success over the years due to its good prices and excellent service.

In 2020, Midsign Cyprus Ltd installed its first TrafficJet Xpert digital printer, offering the market high quality signs with the longest warranty.

By 2003, Midsign had opened an office in Dubai for customers’ practicality and access and by 2007 officially announced the opening of its third office in Saudi Arabia.

The company’s uncompromising vision is to represent the finest quality products within the industry and offer the most professional sales and distribution services to its customers worldwide.