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Saudi Strategy Week
Workshops: 26 - 27 May 2024
Conference Day: 28 May 2024
Workshops: 29 - 30 May 2024
Crowne Plaza Riyadh RDC Hotel & Convention

Strategy Management Professional (SMP) and Strategy Planning Professional (SPP) Certification Exam Preparation

The International Association for Strategy Professionals (IASP) is a non-profit professional society leading and supporting people and organisations through a holistic approach to strategy management and by setting standards for strategy through thought leadership, professional development, and certification.

What's in Store

Environmental Analysis 

  • Introduction to the SMP/SPP certification
  • Introduction of strategy formulation
  • Understanding customer scenario planning and foresight
  • Analytical frameworks/ tools (SWOT, Pestel, Porter’s 5 Forces, and ADL Matrix)  

Formulate Strategy

  • Ten schools of strategy and blue ocean strategy  
  • Strategic capabilities and business models  
  • Strategic goals, objectives, and strategy maps


Organisational Transformation 

  • Strategic alignment and accountability 
  • Organisational transformation and design 
  • Target enterprise architecture and transformation projects

Execute Strategy

  • The Balanced Scorecard  
  • Business process management  
  • Strategic initiative execution  
  • Key performance indicators objectives and key results  
  • Data analytics, artificial intelligence, and machine learning

Engage Stakeholders and Govern Strategy 

  • Leadership, organisational culture, and D&I 
  • Governance and board of directors  
  • Regulations/policies/guidelines and reporting 
  • Stakeholder management and engagement  

Final Review

  • Final IASP SPP/SMP Examination preparation before sitting the exam through the Qualifying Application Process 

Led By Eddy Abou Chakra

Eddy has over 20 years of strategy and business transformation experience acquired through various engagements in Middle East, and Europe. He is also a Certified Information Systems Auditor, Certified Balanced Scorecard Master Professional, and Certified E-business Consultant.

Benefits of Attending

Prepare to earn the IASP Strategy Management Professional (SMP) certification to elevate your credibility in the industry and distinguish yourself from the competition 

Take your organisation’s strategy planning to the next level  

Lead strategic planning initiatives using practical tools for agile decision making, implementation, and evaluation 

Who Should Attend

  • C-Level Executives  

  • Senior Operational Leaders  

  • Finance Leaders who are involved with financial strategy 

  • Employees working with c-level executives and their teams