The Woodlands Waterway Marriott Hotel & Convention Center
Sports Innovation Forum
The Ultimate Arena for Sports Events and Marketing Professionals.
Join us for three days focused on how sports marketing, planning, and events actually get done. Hear from the people making the decisions, look closely at the approaches they’re putting into practice, and connect with individuals across the sports industry. Through focused sessions and behind-the-scenes access, you’ll see what works and what it really takes to pull it off.
The Sports Innovation Forum Community
Insights You Can't Get Anywhere Else
Cutting-Edge Education
Take part in thoughtful conversations that touch on key issues shaping the sports industry. Through dynamic panels, inspiring keynotes, and candid fireside chats, you'll hear bold ideas that redefine creativity and elevate both personal and professional growth.
Peer-to-Peer Learning
Our case studies will bring to life the challenges, opportunities, and real impact of how brands are building communities and engaging fans today. Attendees will gain practical insights from peer successes and see firsthand the strategies that are pushing the limits of traditional marketing.
High-Energy Networking
Make valuable connections with industry leaders during our off-site excursions. These hands-on experiences help attendees build genuine relationships, share new ideas, and benefit from the collaborative atmosphere at each venue.
Welcome to The Woodlands
A destination whose culture and offerings rival the nation’s largest and most vibrant cities, The Woodlands is a place designed for great experiences from beautiful nature to top-tier amenities, globally ranked venues, and hidden gems. This master-planned destination was founded in 1974 and aptly named The Woodlands for its development in and around 28,000 tree-filled acres. It is also conveniently located only 28 miles north of downtown Houston!
Heather Vaughan
VP, Marketing
San Jose Sharks
Game-Changer
Attending the BizBash Sports Innovation Forum in Frisco was truly a game-changer. What really set the experience apart were the site activations. Getting behind-the-scenes access at The Star, Cosm, and the PGA of America HQ wasn’t just inspiring, it felt like having the curtain pulled back on the future of sports. If you want to fuel your industry relationships, sharpen your strategic thinking, and see where sports is headed, this Forum is a must.
Moments that Mattered
Relive our time in Frisco for Sports Innovation Forum 2025 as we gathered with peers from across the sports world to share ideas, explore new approaches, and get an honest look at what’s ahead.
