Blogging
Spotify Looks Inside Data & Music Intelligence for Insights
New Spotify blog is
the music streaming service's solution to personalized discovery
the music streaming service's solution to personalized discovery
Attention music lovers and market researchers alike: Spotify
has created a The Spotify Insights Blog
that will use consumer data to highlight how the world is listening to music. The music
blog will feature articles about music and how people experience it - pulling
from the company's own listening data and music intelligence from The Echo
Nest, the technology company Spotify bought in March that powers Web radio,
recommendations, and playlists.
has created a The Spotify Insights Blog
that will use consumer data to highlight how the world is listening to music. The music
blog will feature articles about music and how people experience it - pulling
from the company's own listening data and music intelligence from The Echo
Nest, the technology company Spotify bought in March that powers Web radio,
recommendations, and playlists.
According to Eliot van Buskirk, Spotify's 'Data Storyteller'
who runs the new blog, there will be several articles published each week about
the way music has changed over time. "It
will create new ways for people to listen," Buskirk told
CNET in a recent interview. "It can be daunting when there is so much
music out there."
who runs the new blog, there will be several articles published each week about
the way music has changed over time. "It
will create new ways for people to listen," Buskirk told
CNET in a recent interview. "It can be daunting when there is so much
music out there."
Working with the company's analysts on these musically-driven
scientific experiments, Van Buskirk said his intent is to keep telling these
stories, releasing these fascinating maps, info-graphics, articles, more
lengthy than a regular company blog. It's a way to get these stories to anyone
who's curious, including music fans, fans of data trivia, and journalists.
scientific experiments, Van Buskirk said his intent is to keep telling these
stories, releasing these fascinating maps, info-graphics, articles, more
lengthy than a regular company blog. It's a way to get these stories to anyone
who's curious, including music fans, fans of data trivia, and journalists.
'Most companies don't open their inner data stores to the
outside,' he explained. 'We want to turn it into these clear-cut nuggets of,
hopefully, entertainment that's definitely scientifically driven.'
outside,' he explained. 'We want to turn it into these clear-cut nuggets of,
hopefully, entertainment that's definitely scientifically driven.'
With streaming music
services like Spotify growing more popular every day, their catalogs of millions
of songs have solved one problem for consumers: access to nearly all the music
in the world without breaking the bank. But, have also created another problem:
with all that music at customers' fingertips, how do they find the songs they
like but don't yet know? Spotify is solving this personalization conflict, along
with video compatriots like Netflix and YouTube.
services like Spotify growing more popular every day, their catalogs of millions
of songs have solved one problem for consumers: access to nearly all the music
in the world without breaking the bank. But, have also created another problem:
with all that music at customers' fingertips, how do they find the songs they
like but don't yet know? Spotify is solving this personalization conflict, along
with video compatriots like Netflix and YouTube.
"A lot of the time we don't know what we're going to
find until we start looking," said Buskirk. "The idea is to be
rigorous with the data and expose our methodology, being as scientific as we
can and telling as many reality-based stories as we can."
find until we start looking," said Buskirk. "The idea is to be
rigorous with the data and expose our methodology, being as scientific as we
can and telling as many reality-based stories as we can."
About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR's blogs
including Next Big Design, Customers 1st, Digital Impact, STEAM Accelerator and ProjectWorld
and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR's blogs
including Next Big Design, Customers 1st, Digital Impact, STEAM Accelerator and ProjectWorld
and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.