Japan External Trade Organization (JETRO) is a government-related organization that promotes mutual trade and investment between Japan and the rest of the world. As part of its activities, JETRO Startup connects startups, corporations, and VCs/CVCs to solve social issues in Japan and to grow the startup innovation ecosystem.

JETRO, or the Japan External Trade Organization, is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximize their global export potential.