Tapping The Awesome Power of a Single Comment Question
Join us for an upcoming webinar, “Tapping the Awesome Power of a Single Comment Question” hosted by Tom Anderson, Founder & Managing Partner of OdinText.
Few Market Researchers realize the tremendous power of their comment data using Next Generation Text Analytics. In this age of steeply declining response rates, efficiency and affordability are critical. Did you know that a single analyst, speaking only English, can analyze data in eight different languages?
OdinText recently showcased the power of modern text analytics through the analysis of more than 15,500 text comments that spanned 11 cultures, 10 countries and eight languages. The translation, coding, and analysis were measured in minutes, not days! Conducting international, multilingual research on a large scale can be done easily, quickly and affordably.
About the Presenter:
Tom H.C. Anderson, is the Founder & Managing Partner, OdinText, a venture-backed firm based in Stamford, CT whose eponymous, patented SAS platform is used by Fortune 500 companies like Disney, Coca-Cola and Shell Oil to mine insights from complex, unstructured and mixed data
A recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research, Anderson is the recipient of numerous awards for innovation from industry associations such as CASRO, ESOMAR and the ARF. He was named one of the “Four under 40” market research leaders by the American Marketing Association in 2010. He tweets under the handle @tomhcanderson.
You don’t want to miss this webinar! Register here.