The Value of Social Media in Market Research
Facebook Algorithms. All you need is a little knowledge of platform's search
functions, a little bit of time, and sense of adventure!
but we don't often stop to think about the endless social media stream. We dive
into it , we are a part of it, but as a business owner if we really stop to
think about it: it's a marketing gold mine.
and Facebook? Do you follow any of these conversations or do you let the email
alerts build up in your inbox thinking, 'I'll get to those someday.' Well that
someday should be today, or at least set aside time once/ week to cull through
this treasure trove.
actively watching? Do you take a moment to see who is talking about subjects
related to your business or just letting the fast moving stream float right by?
Taking you and gems of info with it.
Be 'looking' and 'listening' for pain points expressed, frustrations
shared, concerns voiced. These are your
future clients and those words are a future sales page, email marketing pitch,
or twitter campaign. Or possibly a new service you create just to solve their
particular problem. Listen and be rewarded.
basically everyone's personal brand. What we say, how we say it, what we
comment on and the visual media we show, all form one big personal brand of
each of us.
research is less analytics driven and more big picture. It's the creation of
your ideal client and finding them over and over again as they brand themselves
online.
your client is talking about, where they shop, what they look like, what they
say and how they say it. You already know why they need you, and it shows up,
over and over again. But YOU have to connect with THEM.
Pinterest or Facebook? Then you might want to be visual too.
and systems? Then you might want to have advice ready.
fluff.
online? Then you might reach out to them directly in a message.
unclear, be MORE clear.
Dissect what your prospects say, then sit back and
LISTEN. They really will tell you what you need to know.
Karen Yankovich is a social media brand strategist, business consultant and speaker, and the CEO of Uplevel Media. Having 'been there and done that' in the arena of losing (and then re-finding) a focused approach to business and life, Yankovich now offers coaching and consulting for entrepreneurs and small businesses. Her unique specialty blends her 'get it done' attitude with a passion for authentic connection in her personal services and online workshops. Social media and LinkedIn Evangelist, Yankovich guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results oriented and expert conversational marketing strategies that position her clients to bring in instant results. Yankovich's background includes over 30 years in the fields of information technology, marketing and customer relationships, making social media her ideal niche. www.karenyankovich.com