Tips on Gathering Consumer Insight in a 3D World

Here's an interesting article from the Forrester blog in which Reineke Reitsma details some best practices in how to gather consumers insight in a 3D world. Here are her tips...Enjoy!

1. Dare to take risks. Approach research questions from a different perspective.
2. Start small. Invite executive members to meet with customers in an informal setting.
3. Stick to what's relevant to you. Work with vendors to find a way to make the research methodology fit your specific needs.
4. Collaborate internally. Involve the research users from the beginning and introduce them step-by-step to the new methodology.
5. Failure doesn't exist. Failure leads to innovation.