APRIL 30, 2024

We find ourselves on the cusp of radical change brought on by the advent of Artificial Intelligence and other cutting-edge insights technologies. The first day of TMRE @ Home will drill down on the use cases and possibilities of bringing AI into market research and insights functions while also addressing the implications of using AI from change management to ethics and data quality. This day will also showcase tools and techniques for anticipating consumer needs and changing trends alongside best practices for connecting with customers.

MAY 1, 2024

Deriving insights from analytics is one thing; marrying the two is another. This day will showcase opportunities for business impact when analytics and insights meet. Attend for use cases and discussions around best practices for achieving the “what” from analytics and the “why” from insights – and ways to chart a path forward with actionable takeaways.

MAY 2, 2024

Insights ROI? How do you get there? The final day of TMRE @ Home will cover how to elevate the insights function to a strategic partner and proven business driver within an organization. Once insights are activated, the delivery of superior consumer experiences can ensue, allowing for more dynamic decision making and the revelation of new opportunities.