Day OneTuesday, 12 May 2026 - EST/EDT (Eastern Daylight, GMT-4)

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Insights Best Practices

11:00am - 11:05am

Day 1 Welcome

11:05am - 11:40am

PANEL: Data Points to Decision Making: What "Insights-Driven" Really Means

Whether you are in a mature org or a budding startup, the decisions you make ultimately stem from the data you collect. Join industry experts as they detail how your research can not only drive change, but become the foundation for long-term transformation. This panel will highlight the importance of connecting your data, metrics, insights & strategy pipeline, getting quick wins vs long-term transformation and why some insights initiatives ultimately fail.

Delicia Cooney - Senior Director, Consumer & Shopper Insights, Newell Brands
Tamar Rimmon - VP, Data Science & Analytics, McAfee
Amberly Miller - Director of UX Research, Prudential Financial

11:40am - 12:00pm

High Level Insights, Impactful Strategies

12:00pm - 12:20pm

From Static Brands to Cultural Ecosystems: What Gen Z Expects from Alcohol Brands Now

Tara Goutermout - Senior Manager Consumer Planning & Insights, Diageo

12:20pm - 12:40pm

The Driving Force Behind Some of your Best (and Worst) Strategies

12:40pm - 1:00pm

Insights Should Influence Decisions, But Are Your Decisions Influencing Insights Instead?

Day OneTuesday, 12 May 2026 - EST/EDT (Eastern Daylight, GMT-4)

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