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TMRE @ Home
April 22-April 24, 2025

Virtual
Agenda in Eastern Time

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Day One - EST/EDT (Eastern Daylight, GMT-4)

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Day One - EST/EDT (Eastern Daylight, GMT-4)
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Showing 1 of 1 Streams
11:00am - 11:05am
Day 1 Welcome
11:05am - 11:40am
From Insights to Impact: Forging Market Research with Business Strategy

Market researchers are in a powerful position to drive business strategy and deliver bottom-line impact through data-driven stories, human intuition and unearthing their consumers' needs. However, forging findings with business goals can be a challenge. This panel will discuss pathways to tying insights to business strategy, tips for gaining stakeholder buy-in along the way and success stories from marrying the two together.

  • Charitie Dantis-Gayo - Corporate Vice President, Market Research & Insights, New York Life Insurance Company
  • Philippe Francois - Director, Consumer Insights & Strategy, Marriott International
11:40am - 12:00pm
Putting the 'Why?' in DIY
12:00pm - 12:20pm
The ROI of Insights: Proving Value & Influencing Stakeholders
12:20pm - 12:40pm
Agility in Insights: Fast-Tracking Research for Business Growth
12:40pm - 1:00pm
Faster, Smarter Insights for Meaningful Results
  • Khary Campbell - Vice President - Consumer Research & Insights, Comcast
1:00pm - 1:20pm
Fireside Chat: Pathways to Getting GenZ's Mindshare
NextDay Two
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