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TMRE @ Home
April 22-April 24, 2025

Virtual
Agenda in Eastern Time

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Day Two - EST/EDT (Eastern Daylight, GMT-4)

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Day Two - EST/EDT (Eastern Daylight, GMT-4)
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11:00am - 11:05am5 mins
New Research Methodologies
Day 2 Welcome
    11:05am - 11:40am35 mins
    New Research Methodologies
    Artificial Intelligence + Human Intelligence = The Next Era in Insights
    • Lisa Courtade - AVP, Global Business Insights & Analytics, Organon
    • Olaf Lenzmann - Chief Innovation & Product Officer, Market Logic Software
    • Teresa Correa-Pavlat - Consumer, Business, Insights & Analytics Lead, Brand & Incubator, Haleon
    • Anna Estlund - Senior Director, Strategic Insights, Pernod Ricard
    • Tripp Hughes - Senior Director - Consumer Strategy, Organic Valley
    11:40am - 12:00pm20 mins
    New Research Methodologies
    From Knowledge Management to AI Knowledge Empowerment™️
    • John Ferreira - Chief Insights Officer, Finch Brands
    • Mara Aussendorf - AVP, Insights, Finch Brands
    12:00pm - 12:20pm20 mins
    New Research Methodologies
    The Anthropology Advantage: Uncovering Hidden Consumer Needs for Breakthrough Innovation
    • Cheryl Auger - Senior Director of Research for Predictive Anthropology, Lux Research
    • Natalie Taake - Senior Innovation Manager, The Kroger Company
    12:20pm - 12:40pm20 mins
    New Research Methodologies
    AI-Powered Insights for Product Innovation with HP & Discuss
    • Jilleun Eglin - Senior Director of Product, Discuss.io
    • Sapna Mistry - Director of Insights, HP
    12:40pm - 1:00pm20 mins
    New Research Methodologies
    From Data Mining to Data Dining: How a QSR is Transforming its Approach to Consumer Insights to Develop an Understanding of its Guests Beyond the Numbers
    • Jordan Cusner - Senior Director, Consumer Insights and Research, InspireBrands
    1:00pm - 1:20pm20 mins
    New Research Methodologies
    Fireside Chat: From Confirmation to Influence: Redefining the Role of Insights in Creative Development
    • Julio Franco - Chief Customer Officer, Zappi
    • Doug Healy - Head of North America Insights, Kraft Heinz
    Day One
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