As the insights landscape evolves, understanding brand health through the lens of awareness alone is becoming an outdated practice. To thrive in the future of insights, brand and research teams must move beyond simple awareness toward a more powerful, actionable metric: Mental Availability.

Join quantilope’s CEO, Peter Aschmoneit, for a deep dive into the next generation of brand health tracking. We will explore how to operationalize the science of brand growth by focusing on Category Entry Points (CEPs) and the modern mechanics that ensure your brand is the first one consumers think of in buying situations.

What We’ll Cover:

The Mental Availability Blueprint: Why the future of brand growth lies in measuring brand salience over simple recognition, and how to build a research loop that identifies the "why" behind consumer choice.

Evidence-Based Strategy: A look at the modern framework for brand growth, moving away from fragmented data toward an automated, evidence-based system designed to drive market share.

Next-Gen Intelligence in Action: A live demonstration from our Solutions Consultant, Hailey Nettler, on how quantilope is using AI and advanced automation to turn complex Mental Availability data into actionable, real-time reporting.

An Exclusive Look Toward Cannes:

Stay tuned until the end for an exclusive sneak peek at quantilope's Category Twins—our synthetic consumers for early stage research which we'll be taking with us to the Cannes Lions Insights Summit in June!

Day ThreeThursday, 14 May 2026 - EST/EDT (Eastern Daylight, GMT-4)

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