Darren Breese

Vice President, Online Qualitative Research at C+R Research

Speaker

Darren Breese has over 18 years of qualitative research expertise. First trained in the analog era of qualitative research, he recognizes the importance of live and in-person methods but has been on the front line of the digital evolution in qualitative research with every emerging technology. He adeptly combines traditional qualitative methods with innovative technologies to bring the voice of the consumer to life in novel ways. His work spans various strategic focuses, from product innovation to brand positioning, always aiming to bring clients closer to genuine consumer insights. Holding a B.A. in German and General Management from Michigan State University, Darren also has international experience in Germany, enriching his perspective with a global outlook.