Kristi Zuhlke

CEO & Founder at Dott Technologies

Speaker

Kristi is the founder of several technology companies with 16 years experience in the Insights and Market Research industry.

She started her career in Insights at Procter & Gamble where she worked on billion-dollar brands like Always and Gillette. While she was leading Insights for these brands, Kristi felt a pain point she couldn’t ignore. She decided to leave her corporate job to launch a new technology solution, founding KnowledgeHound in 2011.

Over her 8 years as CEO, she raised over $5 million in capital and grew the company to over 20 employees with Fortune 500 companies as clients, including Google and Pepsi. Through this experience Kristi realized the huge gap in technology understanding and implementation among the Insights function. Kristi now focuses on helping the broader insights and market research community, feeling convinced that without technology the Insights function cannot maximize it’s value it holds.