Stephen Santiago

Vice President - Brand Measurement & Insights at JPMorgan Chase & Co.

Speaker

Stephen Santiago is Vice President, Brand Measurement & Insights at J.P. Morgan, where he leads a comprehensive brand measurement system for a $14B revenue payments organization. He integrates financial modeling with brand analytics to identify growth opportunities and translate insights into user experience strategy, campaign narratives, and executive decision-making. Stephen manages a $2.5M research budget, expanded brand measurement support from one to three lines of business, and mentors analysts and interns to scale impact across the organization.

A recognized voice in connecting brand strategy to business outcomes, Stephen specializes in building measurement frameworks that bridge marketing investment with financial performance. His work focuses on demonstrating brand's role as a growth driver—not just a communications function—in complex B2B environments.

Previously, Stephen served as Strategic Account Director at BERA Brand Management and led Insights and Analytics for AT&T's Corporate and B2B brand, where he directed predictive modeling initiatives—including marketing mix models—that quantified advertising impact and shaped the shift toward brand-led communications.