Tara Goutermout

Senior Manager Consumer Planning & Insights at Diageo

Speaker

Tara Goutermout is a Senior Consumer Planning Manager at Diageo North America, where she leads brand strategy and cultural insight across the New to World Incubator, pre-mix and non-alc portfolio, including Casamigos, Crown Royal, Guinness 0.0, Seedlip, Ritual and Lone River. Her career spans some of the industry’s most creatively awarded strategy roles, including leadership positions at Anomaly - where she shaped work for Google Fi, Converse, smartwater, Johnnie Walker and earned Gold at the APG Awards for her work in creating an industry-defining cannabis brand dosist. With other roles such as Director of Brand Strategy at WeTransfer, and experience across Publicis and TBWA\Chiat\Day, Tara brings a rare blend of cultural fluency, commercial sharpness and creative rigor to future-facing brand building.