Applied Marketing Science (AMS) is a leading-edge market research and consulting firm based in Burlington, Massachusetts. Founded in 1989 with roots in the MIT Sloan School of Management, AMS specializes in providing customer insights, consulting, and training.

Our Insights for Innovation practice is dedicated to helping product developers, quality managers, customer experience professionals and executives use customer insights to develop better products and services. Our team is experienced in difficult markets with complex value chains and sophisticated customers, as well as in broad consumer markets with extensive segments and usage occasions.

We are a seasoned team of insights consultants who have a passion for market research. We’re ready to meet you wherever you are on your journey to customer-inspired innovation!