If marketing isn’t effective, it isn’t marketing. For over 55 years, Effie has defined and elevated the global standard of marketing effectiveness—not just by awarding results, but by helping marketers embed effectiveness into the way they work.

Effie, now part of LIONS, leads, inspires and champions the practice and practitioners of marketing effectiveness globally, working across 125+ markets to deliver smart leadership, applicable insights, and the largest, most prestigious marketing effectiveness awards in the world. Our offerings include Effie Academy, a suite of professional development programs and tools; Effie Awards, known by brands and agencies as the pre-eminent award in the industry; and Effie Insights, a forum for industry thought leadership, from our Case Library of thousands of effective case studies to the Effie Index, which ranks the most effective companies worldwide.