From FUBU to Shark Tank and countless ventures in between, Daymond John’s phenomenal entrepreneurial journey has spanned more than 25 years. In this dynamic presentation, Daymond breaks down the core tenets of his success, which he has distilled into tangible takeaways that he calls his five S.H.A.R.K. points.

You will leave this inspiring keynote feeling empowered to sell an idea and gain stakeholder buy-in while discovering ways to seamlessly connect your brand to its consumers. Your organizational pool can sometimes feel deep, so get ready to dive in as an insights shark and deliver material impact to your business.

Why do things become mega hits? Why do certain songs, apps, names, films, and cultural figures rise to viral-levels of prominence, while others wither in obscurity? This keynote shatters myths about quality and taste, reveals crucial insights into consumers, and traces popularity from our deepest human needs to the savviest of today’s influencers.

From the Stanley cup craze to the rise of Gen Alpha, Derek offers ideas you can use now to not only make great, lasting products, but products people WANT to hear about when attention is more of a commodity than ever.

You will also hear about upcoming trends that can catapult your brand to becoming the next big thing.

CMO Ericka Podesta McCoy of Resonate explores understanding AI-driven insights in marketing and human motivation. While demographics initially provided a broad understanding of audiences for marketers, their limitations are painfully evident today. A more effective approach involves deeper audience segmentation that considers attributes like values, motivations, and preferences, using data-driven insights to precisely target individuals at a human level.